Originally posted by @Isaac El:
I am new to cold calling - can definitely use tips from the pros on BP
Went driving for dollars and got list of a bunch of vacant houses that are in very distressed condition
Got the owners information
Call the property owner, introduce myself, ask "Would you be interested in taking an offer on your property" or "I am interested in making an offer on your property"
property after property, call after call, I get "not for sale" or "no" and they hang up.
What is wrong with my pitch? very demotivating.
As a Sales Trainer the first thing that immediately jumped out at me is you leading with an "ask", and need to be leading with a "give".
First thing you need to do is warm a person up, and you will know that's happening when they are doing most of the talking and your doing most of the listening, until then it's just "Pitching", or more aptly put Carnival Barking.
I am not going to give out my whole script, and it has to vary depending upon a persons own style, but try saying something more on line of "Hey Bob, I'm James and I was calling because a friend had noticed your property out on _____ , well, it looked a bit rough, like it's been empty for some time, and knowing I kind of specializing in helping people with these kind of properties, just reaching out to find out if it's something I could help with, make sense" (yeah, that makes sense, who told you) "yeah, Phil, he's a friend and co-worker, I think he actually was driving by and noticed the place. So tell me the story Bob, what you got going on with that place".......
See, thing is you only push just enough to get them talking, and give a bit of direction, that's it. And never ask an open-ended question, you only ask a question that has only a positive answer for, example, I said "make sense", people will always say yes because to say no infers they are dumb, so they say yes, and I started a "yes" cycle, which more they say yes, more they will want to say yes, more they will feel yes.
My best suggestion to anyone is get sales training, it's a skill like driving a race car, just because you can drive a regular car (ie talk to people) dosn't mean didily squat for being capable to doing anything more in that race car than crash (ie sales). BUT it's a skill that I truly believe anyone can learn and incorporate, even master if they just try.