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Updated almost 5 years ago on . Most recent reply
Vacant house - owner says not for sale - what is your strategy?
I am new to cold calling - can definitely use tips from the pros on BP
Went driving for dollars and got list of a bunch of vacant houses that are in very distressed condition
Got the owners information
Call the property owner, introduce myself, ask "Would you be interested in taking an offer on your property" or "I am interested in making an offer on your property"
property after property, call after call, I get "not for sale" or "no" and they hang up.
What is wrong with my pitch? very demotivating.
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@Isaac El, I believe that the point in cold calling is not to find deals but to build a list of potential sellers. You can't turn Non-sellers into sellers from a cold call (or any marketing for that matter).
The problem may not be your pitch. There's no such thing as magic phrases that just turn non-motivated people into motivated. Your pitch can be improved yes, but only for keeping them on the phone and extracting information.
This is a numbers game, and driving for dollars just doesn't produce a big enough list just for cold calling.
I do believe driving for dollars works if you have a good eye (I've interviewed people who's sole deal generation is from it), but you have to be out compiling that list and marketing to that list everyday.
And again... this is still cold marketing, and the point of any cold advertising is to build ANOTHER list of actual potential sellers.
If you're going to use DM, follow up with a cold call this, to ask if they recieved your letter. And if they aren't interested, always ask, "do you know anyone that's in need of selling?"