All Forum Posts by: Yogev Lifchin

@Gaya Ben Simon

The classic methods of this era to start generating off-market leads are the cold calling/texting combo, which revolve around extracting data from services like PropStream, ListSource, etc...

Skip tracing them and then cold calling/texting them with the endless amount of scripts that circulate this industry. These are the relatively effective, low-cost methods to do this.

Where it gets interesting is the SEO/PPC route on Google, which could be more costly but drives much better targeted inbound leads and usually higher revenue.

Other investors choose the FB route, but what they always boast about is how "inexpensive" the leads are. However, because of their lower quality, it takes many more leads to close a contract than with Google Ads.

The last common one, which is great but very, very costly, is the direct mail route. It brings great inbound leads, but at this day and age, it is very expensive to utilize if you want a big volume.

@Amir Twig

I'm doing google ads for investors and we get multiple deals a month for each client. A lot of my colleagues are also seeing traction via FB ads as well. 

@Wes Reed Just adding my 2 cents here — although technically it’s correct that you "don’t need to pay for people teaching you to wholesale"...

If your time and energy are valuable to you, getting experienced help through a paid program can save you a lot of both.

Lead generation is indeed the lifeblood of wholesaling, but there are many methods to do it — and just as many ways to F it up…

Not to mention getting the right wording on a contract and knowing how to approach a seller in a professional manner (and yes, some courses even teach you that).

So I agree and disagree with what others wrote here.

Like anything, you can burn your own dime and mental capacity to figure it out, or you can spend somewhere between $500–$2,000 and take the shortcut with someone who can actually advise you.

The real key is to be consistent with lead generation and flipping the deals — not just doing it once, or once in a while…

Hi @Justin Lewis — welcome to the club! You're in for a wild ride ;)

As both a digital marketer and investor, I’d seriously consider trying to morph your SEO skills into off-market lead generation — and think about buying properties off-market or wholesaling/flipping them.

Lead generation is the holy grail of the real estate business, because the majority are at the mercy of the market and agents. This can also be a good segue for you to partner with experienced investors, do a few JVs, and learn the investing craft that way.

@Stephen Morales

since you mention it have you used an SEO agency for your business before?

@Josh Otero

for getting good results in SEO did you use a professional or have done it all yourself?

@Sebastian E.

Texting and cold calling are outbound strategies — you're reaching out to people who may not be interested, so it takes a lot more effort to dig the gold out of the dust pile.

On the other hand, inbound methods like Google SEO or PPC connect you with people already searching for solutions. But it's important to note: SEO takes a lot of time to gain traction and is very competitive. PPC, if done right, can be more cost-effective and bring faster results.

That said, both SEO and PPC require a completely different skill set than what most real estate professionals are used to. They’re not easy to master — which is why it often makes sense to bring in someone who specializes in them.

The difference between txting and cold calling is that it is outreach and therfore you need to be spending more efforts getting the gold out of the dust pile.

When you use the direct mail or Google SEO / PPC you move over to the inbound position and speak to mostly relevant people. the difference between PPC and direct mail is that it is more cost effective if done right, DM is great but costs a lot of money for the send offs

I’m currently exploring options for outsourcing SEO and Facebook PPC campaign management. If you’ve personally worked with a reliable agency and had a good (or bad) experience, I’d love to hear your honest feedback and any recommendations.

Thanks in advance!

@Emmanuel A.

One thing you can also do is learn the methods of generating off-market seller leads, just like what the wholesalers are doing. Generate them and close on the ones you see fit.

Cold calling and texting are the basics of the basics — and from there, there’s direct mail, bandit signs, PPC (Google & FB).

The best would be to join a training program, pick one method, and get good at it.