All Forum Posts by: Yogev Lifchin

 @Jerryll Noorden

I think you got it all wrong.

I was replying to his original question....

If he knows how to target an audience with this problem, he should continue doing so

just position himself as a buyer and not as a "specialist" who knows how to "solve their problem"

Is that clearer ?

 Thanks @Taylor Dasch

Indeed, the Google game is more complex and requires intensive knowledge. I'm fully invested in Google Ads for my work. Additionally, especially for Realtors, Facebook Ads are delivering outstanding results because it all revolves around how you position your landing pages. When used correctly, you can funnel many new potential sellers through these digital channels.

One of the biggest mistakes an investor can make when deciding to take the plunge and start spending money on Google Ads is targeting the WRONG keywords.

It’s true that one way to use keyword targeting is through “broad” keyword types, which are usually less expensive and can capture various keywords you might not have considered in advance. However, this must be paired with a dedicated and robust negative keyword strategy to prevent your ads from appearing for keywords that ARE NOT RELEVANT to your investing business.

For the sake of this example have a look at this attached picture below:

In this picture you can see that this ad shows up on the keyword “House for sale near me…” which is not something a seller would search for (not to mention a distressed seller). This search term will more likely attract potential home buyers.

As we all know, targeting buyers can be a waste of money when competing in this competitive market where each investor/wholesaler is fighting for the next best distressed seller.

Now, what else is this advertiser doing wrong with their ad?

• 1 - The ad is too short. These days, ads have expanded dramatically and can occupy a significant amount of “eye real estate.” Not using this space to its fullest potential may cause sellers to skip over your ad. You want to win any chance to convince a person to click your ad.
• 2- The ad is targeting the wrong keyword. It should include the keyword multiple times within the ad body and title so that it gets highlighted, which is another trigger for visitors to click on YOUR ad.
• 3 - THERE IS NO CALL TO ACTION.
  Every ad needs to create a sense of urgency with a call to action, such as “Start Today” or “Get An Offer Now.” As obvious it may seem, this can be a dramatic inclusion that increases relevant click-through-rates.
• 4 - There is No phone number extension.
  Google allows you to add a phone call extension to your ads, which can convert those who have a greater sense of urgency. It is actually another conversion factor which can be used in your ads and adds both a connection option and “eye real estate”

Conclusion:

The Google Ads game is already highly competitive in today’s market and requires an investment of several thousand dollars per month to see serious traction. There is no room for easily avoidable mistakes like these.

@Kevin Smith

Welcome to the club! 🙂

The most important thing in wholesale real estate is to stay sharp on your lead and deal acquisition, as these are the main "products" you're selling.

Investing in strong outbound and inbound strategies to find off-market properties and their sellers is the foundation for success.

Good luck!

@Oladimeji Sonibare

Regarding Facebook Ads and the discussion about legitimacy in presenting yourself as someone who can assist these people, I’d offer this suggestion: Continue targeting the same audience on Facebook, but adjust your concept and marketing message. Position yourself as a buyer who purchases homes quickly and for cash, without explicitly presenting yourself as an expert. In the ad creative, you can mention that you're able to buy houses in foreclosure without signaling that you're a specialist in foreclosure-related issues, if that makes sense.

@Luis Maza

If you struggle with a wholesaler, reach out for more, there's usually a dozen or so good wholesalers in every market in the land....

In addition to that, as a business strategy I would say that a great thing any flipper can do is develop their own off-market seller marketing techniques. It works great for wholesalers who sell the deals to a flipper, so a flipper can reap the rewards by going the extra mile and conducting their own marketing

@Tonya English
Without a clear understanding of what this company does (or more accurately, does not do), the payment seems excessive compared to other services in the market."

The purpose of a landing page is to quickly and effectively convince a person who is genuinely considering selling their house at a discount to leave their contact details so your acquisition agent can reach out to them.

Anything that hinders this process will ultimately LOSE you money. That brings me to my next bad landing page (LP) breakdown—there’s a lot to unpack here.

What I’m showing you here is a simple “load speed time” analysis of a PPC advertiser landing page.

This is the page

This is the page's speed analysis

The basic industry rule of thumb is that A load time of 1-3 seconds is considered good, where the less is better. And vice versa - that the longer it takes, the less likely the visitor will stick around. I’d even argue that anything over 2 seconds is too long.

But…

just take a look at this landing page analysis…. If it fails to load within that 1-3 second window You don’t need a master’s degree or a Google certification to understand that this page is bleeding money for its owner.

We’ve discussed how 1-3 seconds is the ideal load time, but what happens when it exceeds 3 seconds? What if it’s over 4?? or 5 seconds!?!??

I think that you can answer this yourself by now.

To add "insult to injury," as mentioned in the previous landing page analysis, the actual lead form is placed below the “fold,” which further hurts the conversion rate.

I don’t know this advertiser personally, but I would be highly skeptical of their results. If they are satisfactory, implementing the changes I’ve suggested could take them from “good” to “excellent.”

Conclusion: If you’re advertising on Google, make sure your landing page is always up, running, and fast. We don’t have the luxury of letting visitors wait for a page to load because they will simply hit the back button after you’ve already paid Google $10-$30 for that click (and maybe even more!).

And I’d like to ask you:

Have you ever checked your LP’s speed loading time?

This is a landing page I came across in the Boston, MA market. I’m not sharing it to criticize the site owner, but rather to highlight how small mistakes can cost you money when advertising on Google. (I actually hope the owner of this page sees this and considers making the changes I’m about to suggest.)

This page violates a cardinal sin known as “The form beneath the fold.” This was a problem 10 years ago, and it’s even more critical today in our hyper-fast-paced world with ADHD-inspired scrolling. When a visitor lands on a page, they decide whether to stay or leave within seconds. Even if they give the landing page a few moments, if WE MAKE IT HARD for them to engage with the page, they will EASILY give up and leave.

So, how can we make their experience seamless? The most basic step is to ensure that our form is in a highly visible, easy-to-access location where visitors can simply fill in their name, email, phone number, and property address.

It’s honestly ridiculous that the BBB accreditation is ABOVE the form where the lead should input their details for your acquisition agent to contact them! This alone can dramatically reduce the page’s conversion rate.

To make matters worse, the same issue persists on mobile devices.

Conclusion: Don’t make it difficult for your visitors to leave their contact information. They’re likely filling out multiple forms like this, and if yours is cumbersome, they’ll move on. Make it easy for them to provide their details.

Anything less will waste the hard-earned money you’ve spent—even if you’ve selected the best keywords, written the perfect ad copy, and utilized every cost-efficient Google feature.

In the world of Google traffic, a first impression can often be the last impression.

@Mathew Morford

From personal experience, PropStream has been one of the best data sources I’ve used for nearly five years. It’s a great, relatively inexpensive service—especially when you know how to build your property criteria.