All Forum Posts by: Yogev Lifchin

@Oladimeji Sonibare

yes, you can say that you BUY PRE-FORECLOSURE

but you cannot say you are gonna assist them in that issue per se, if that makes sense.

If you read my previous post, I emphasized the importance of showing up for the right keywords. If you thought that was just a one-off issue, think again. Take a look at this ad, which is clearly targeting a keyword that a buyer would use.

I know what you’re thinking: “Yeah, I only pay when someone clicks on my ad,” which is true. However, the buyer might click just to see "what this ad is all about" or to check if you have properties for sale. In a split second, they might click your link, and just like that,

$10-$30 of CPC goes out the window.

The main takeaway is this: always ensure your campaign shows up for the right KEYWORDS. You can achieve this by regularly checking the Search Terms report, routinely searching for your brand on Google, and pulling the actual keywords that are converted in your CRM. (It’s doable, and I can show you how it’s done.)

What else is wrong with this ad, you ask?

• 1 - There are no sitelink extensions, which could give your ad more "visibility real estate" and better reflect your business.

• 2 - There’s no phone extension, allowing visitors to tap and call you directly (which, of course, will be tracked in the Google dashboard).

• 3 - There’s no Call to Action. If you think writing a generic message will get great results, think again. Don’t leave anything to chance—guide the visitor to do what you want, which is to click YOUR ad and leave their details on YOUR SITE. That’s the only way you’ll quickly convert a seller into a contract.

• 4 - What else is wrong with this ad? It’s just too short compared to the more extensive ads from your competitors. Visibility drives clickability, and not using the full length of the ad to add keywords and business-related details is a missed opportunity when you’re fighting for every click in Google Ads.

Conclusion:

If you know you want to get off-market seller leads from Google, and already committed the budget for it, make sure your ads are optimal and that your keyword selection will not cause you to appear on ones that will waste you time and money.

The Google Ads landscape is fiercely competitive in today’s market, demanding an investment of several thousand dollars per month to gain meaningful traction. There’s simply no room for mistakes that can be easily avoided.

Did this article help you? I’m curious to know…

@Oladimeji Sonibare

The issue in simplification is this - >

Specifically, when it comes to "foreclosure," I’m not as experienced in that area (honestly, I’m more of a Google Ads guy than a Facebook guy).

However, the key is to position yourself as the buyer who can purchase quickly, with cash, and without any hassle—essentially the classic approach of a wholesaler or investor.

and in that way your in the white when it comes to the 'legal' aspect of it.

I wouldn’t claim to solve these deeper issues directly through the ad creative.

However, you can address these concerns during a phone conversation if the issue comes up in your screening process with the seller.

 @Jerryll Noorden

I think you got it all wrong.

I was replying to his original question....

If he knows how to target an audience with this problem, he should continue doing so

just position himself as a buyer and not as a "specialist" who knows how to "solve their problem"

Is that clearer ?

 Thanks @Taylor Dasch

Indeed, the Google game is more complex and requires intensive knowledge. I'm fully invested in Google Ads for my work. Additionally, especially for Realtors, Facebook Ads are delivering outstanding results because it all revolves around how you position your landing pages. When used correctly, you can funnel many new potential sellers through these digital channels.

One of the biggest mistakes an investor can make when deciding to take the plunge and start spending money on Google Ads is targeting the WRONG keywords.

It’s true that one way to use keyword targeting is through “broad” keyword types, which are usually less expensive and can capture various keywords you might not have considered in advance. However, this must be paired with a dedicated and robust negative keyword strategy to prevent your ads from appearing for keywords that ARE NOT RELEVANT to your investing business.

For the sake of this example have a look at this attached picture below:

In this picture you can see that this ad shows up on the keyword “House for sale near me…” which is not something a seller would search for (not to mention a distressed seller). This search term will more likely attract potential home buyers.

As we all know, targeting buyers can be a waste of money when competing in this competitive market where each investor/wholesaler is fighting for the next best distressed seller.

Now, what else is this advertiser doing wrong with their ad?

• 1 - The ad is too short. These days, ads have expanded dramatically and can occupy a significant amount of “eye real estate.” Not using this space to its fullest potential may cause sellers to skip over your ad. You want to win any chance to convince a person to click your ad.
• 2- The ad is targeting the wrong keyword. It should include the keyword multiple times within the ad body and title so that it gets highlighted, which is another trigger for visitors to click on YOUR ad.
• 3 - THERE IS NO CALL TO ACTION.
  Every ad needs to create a sense of urgency with a call to action, such as “Start Today” or “Get An Offer Now.” As obvious it may seem, this can be a dramatic inclusion that increases relevant click-through-rates.
• 4 - There is No phone number extension.
  Google allows you to add a phone call extension to your ads, which can convert those who have a greater sense of urgency. It is actually another conversion factor which can be used in your ads and adds both a connection option and “eye real estate”

Conclusion:

The Google Ads game is already highly competitive in today’s market and requires an investment of several thousand dollars per month to see serious traction. There is no room for easily avoidable mistakes like these.

@Kevin Smith

Welcome to the club! 🙂

The most important thing in wholesale real estate is to stay sharp on your lead and deal acquisition, as these are the main "products" you're selling.

Investing in strong outbound and inbound strategies to find off-market properties and their sellers is the foundation for success.

Good luck!

@Oladimeji Sonibare

Regarding Facebook Ads and the discussion about legitimacy in presenting yourself as someone who can assist these people, I’d offer this suggestion: Continue targeting the same audience on Facebook, but adjust your concept and marketing message. Position yourself as a buyer who purchases homes quickly and for cash, without explicitly presenting yourself as an expert. In the ad creative, you can mention that you're able to buy houses in foreclosure without signaling that you're a specialist in foreclosure-related issues, if that makes sense.

@Luis Maza

If you struggle with a wholesaler, reach out for more, there's usually a dozen or so good wholesalers in every market in the land....

In addition to that, as a business strategy I would say that a great thing any flipper can do is develop their own off-market seller marketing techniques. It works great for wholesalers who sell the deals to a flipper, so a flipper can reap the rewards by going the extra mile and conducting their own marketing

@Tonya English
Without a clear understanding of what this company does (or more accurately, does not do), the payment seems excessive compared to other services in the market."