All Forum Posts by: Yogev Lifchin

If you read my previous post, I emphasized the importance of showing up for the right keywords. If you thought that was just a one-off issue, think again. Take a look at this ad, which is clearly targeting a keyword that a buyer would use.

I know what you’re thinking: “Yeah, I only pay when someone clicks on my ad,” which is true. However, the buyer might click just to see "what this ad is all about" or to check if you have properties for sale. In a split second, they might click your link,

and just like that, $10-$30 of CPC goes out the window.

The main takeaway is this: always ensure your campaign shows up for the right KEYWORDS. You can achieve this by regularly checking the Search Terms report, routinely searching for your brand on Google, and pulling the actual keywords that are converted in your CRM. (It’s doable, and I can show you how it’s done.)

What else is wrong with this ad, you ask?

• 1 - There are no sitelink extensions, which could give your ad more "visibility real estate" and better reflect your business.

• 2 - There’s no phone extension, allowing visitors to tap and call you directly (which, of course, will be tracked in the Google dashboard).

• 3 - There’s no Call to Action. If you think writing a generic message will get great results, think again. Don’t leave anything to chance—guide the visitor to do what you want, which is to click YOUR ad and leave their details on YOUR SITE. That’s the only way you’ll quickly convert a seller into a contract.

• 4 - What else is wrong with this ad? It’s just too short compared to the more extensive ads from your competitors. Visibility drives click ability, and not using the full length of the ad to add keywords and business-related details is a missed opportunity when you’re fighting for every click in Google Ads.

Conclusion:

If you know you want to get off-market seller leads from Google, and already committed the budget for it, make sure your ads are optimal and that your keyword selection will not cause you to appear on ones that will waste you time and money.

The Google Ads landscape is fiercely competitive in today’s market, demanding an investment of several thousand dollars per month to gain meaningful traction. There’s simply no room for mistakes that can be easily avoided.

Did this article help you? I’m curious to know…

 @Constantinos Zavos

I had a lot of good experience with Yellow Letter HQ, OLM is good too. they suggest multiple styles of templates for you to use. Try to figure out what works in your market and try it out. the success you will get comes from the actual list stacking you prepare before, the more targeted list with multiple 'distress factors' you can increase the chance of them calling you. inbound leads is truly the best way to go in Wholesaling. 

True, another good option is to link forces with another wholesaler and advance it together.

Good luck!

One of the biggest mistakes an investor can make when deciding to take the plunge and start spending money on Google Ads is targeting the WRONG keywords.

It’s true that one way to use keyword targeting is through “broad” keyword types, which are usually less expensive and can capture various keywords you might not have considered in advance. However, this must be paired with a dedicated and robust negative keyword strategy to prevent your ads from appearing for keywords that ARE NOT RELEVANT to your investing business.

For the sake of this example have a look at this attached picture below:

In this picture you can see that this ad shows up on the keyword “House for sale near me…” which is not something a seller would search for (not to mention a distressed seller). This search term will more likely attract potential home buyers.

As we all know, targeting buyers can be a waste of money when competing in this competitive market where each investor/wholesaler is fighting for the next best distressed seller.

Now, what else is this advertiser doing wrong with their ad?

• 1 - The ad is too short. These days, ads have expanded dramatically and can occupy a significant amount of “eye real estate.” Not using this space to its fullest potential may cause sellers to skip over your ad. You want to win any chance to convince a person to click your ad.
• 2- The ad is targeting the wrong keyword. It should include the keyword multiple times within the ad body and title so that it gets highlighted, which is another trigger for visitors to click on YOUR ad.
• 3 - THERE IS NO CALL TO ACTION.
  Every ad needs to create a sense of urgency with a call to action, such as “Start Today” or “Get An Offer Now.” As obvious it may seem, this can be a dramatic inclusion that increases relevant click-through-rates.
• 4 - There is No phone number extension.
  Google allows you to add a phone call extension to your ads, which can convert those who have a greater sense of urgency. It is actually another conversion factor which can be used in your ads and adds both a connection option and “eye real estate”

The Google Ads game is already highly competitive in today’s market and requires an investment of several thousand dollars per month to see serious traction. There is no room for easily avoidable mistakes like these.

@Kim A.
would say that a great thing any flipper can do is develop their own off-market seller marketing techniques. It works great for wholesalers who sell the deals to a flipper, so a flipper can reap the rewards by going the extra mile and conducting their own marketing

@Tom Sahar

There are always deals to be found, but the effectiveness of your marketing techniques determines your success rate. The good news is that in these types of cities, there are significantly more properties for sale (albeit at lower price points), and you can gain traction with a few houses per month more easily than in tougher markets like Tampa or Dallas, for example.

@Lamar Athill

When it comes to Wholesaling it is important to understand that it actually revolves more about marketing then actual "Real estate-ing"

you market for off-market sellers while market for buyers to get that spread.

It is relatively easy to get into the field, but takes a bit of work to make it sustainable on an ongoing basis.

I would say the first thing is to really understand the buyer criteria your markets and what houses are desirable and point your efforts there.

@Austin Bright Over the past three years, I’ve been using most of the major off-market techniques.

Of all the methods, texting has been a double-edged sword. It often feels like a constant game of cat and mouse with phone carriers. While it’s relatively simple and can help you find deals, it’s also time-consuming. You still need to qualify leads, and the carrier obstructions that come and go can derail your momentum. If I had to choose, I would always prefer cold calling over texting for this approach.

@Greg Garza

Over the past three years, I’ve been using most of the major off-market techniques.

One standout method has always been pulling data and feeding it into a call center to generate off-market leads. In my opinion, this is much more effective than texting, which often feels like a constant game of cat and mouse with phone carriers. It’s relatively simple and, while it does cost money, it’s one of the more cost-effective options. That said, expect to deal with a fair amount of fluff leads.

The two best strategies I’ve found are inbound methods: direct mail and Google Ads.

Direct mail can be expensive, but it can also yield highly discounted properties.

Google Ads, on the other hand, doesn’t require data extraction like calls, direct mail, or texting. However, it does demand solid digital marketing expertise to see positive results. These days, I’m all in on Google Ads.

I would say that a great thing any flipper can do is develop their own off-market properties. It works great for wholesalers who sell the deals to a flipper, so a flipper can reap the rewards by going the extra mile and conducting their own marketing