All Forum Posts by: Yogev Lifchin

This is a landing page I came across in the Boston, MA market. I’m not sharing it to criticize the site owner, but rather to highlight how small mistakes can cost you money when advertising on Google. (I actually hope the owner of this page sees this and considers making the changes I’m about to suggest.)

This page violates a cardinal sin known as “The form beneath the fold.” This was a problem 10 years ago, and it’s even more critical today in our hyper-fast-paced world with ADHD-inspired scrolling. When a visitor lands on a page, they decide whether to stay or leave within seconds. Even if they give the landing page a few moments, if WE MAKE IT HARD for them to engage with the page, they will EASILY give up and leave.

So, how can we make their experience seamless? The most basic step is to ensure that our form is in a highly visible, easy-to-access location where visitors can simply fill in their name, email, phone number, and property address.

It’s honestly ridiculous that the BBB accreditation is ABOVE the form where the lead should input their details for your acquisition agent to contact them! This alone can dramatically reduce the page’s conversion rate.

To make matters worse, the same issue persists on mobile devices.

Conclusion: Don’t make it difficult for your visitors to leave their contact information. They’re likely filling out multiple forms like this, and if yours is cumbersome, they’ll move on. Make it easy for them to provide their details.

Anything less will waste the hard-earned money you’ve spent—even if you’ve selected the best keywords, written the perfect ad copy, and utilized every cost-efficient Google feature.

In the world of Google traffic, a first impression can often be the last impression.

@Mathew Morford

From personal experience, PropStream has been one of the best data sources I’ve used for nearly five years. It’s a great, relatively inexpensive service—especially when you know how to build your property criteria.

@John S.

You won’t know for sure until you send them out, so you just have to factor it in—consider how many gross inbound calls you’ll get and how many of those will be relevant to you.

Then, calculate the cost of the data plus the cost of the mailers. You’ll need to experiment with these variables until you find a method that works.

These days, I’m fully invested in Google Ads, which doesn’t require data extraction and allows you to pre-screen people.

Additionally, to monetize the leads, you could make a deal with a broker to get a finder’s fee (they can split the commission, but only if you’re a licensed broker). Or, if the deal is strong enough, consider wholesaling it.

Hope this helps!

@Wayne King

I have not used them, although I've heard of them a few years ago.
However, if you are still on the fence after finding someone who used them - Buy a few leads—start with a small test amount—and assess their quality for yourself. It’s really that straightforward when evaluating a lead provider.

@Treasure Soe

Over the past three years, I’ve been using most of the major off-market techniques.

One standout method has always been pulling data and feeding it into a call center to generate off-market leads. In my opinion, this is much more effective than texting, which often feels like a constant game of cat and mouse with phone carriers. It’s relatively simple and, while it does cost money, it’s one of the more cost-effective options. That said, expect to deal with a fair amount of fluff leads.

The two best strategies I’ve found are inbound methods: direct mail and Google Ads.

Direct mail can be expensive, but it can also yield highly discounted properties.

Google Ads, on the other hand, doesn’t require data extraction like calls, direct mail, or texting. However, it does demand solid digital marketing expertise to see positive results. These days, I’m all in on Google Ads.

@Travis Andres

The simple answer? Buy a few leads—start with a small test amount—and assess their quality for yourself. It’s really that straightforward when evaluating a lead provider.

@Stuart Udis

Like every industry, there are those who are highly successful, reputable, and advanced, while others are average, filled with fluff, or even scams. It’s a misconception that all wholesalers simply work with circulated deals. The successful ones invest a lot of time and money into building connections with off-market sellers and crafting compelling deals for them.

In addition, one of the best things any flipper or investor can do is to develop their own off-market seller marketing strategies. This works well for wholesalers who sell deals to flippers, and flippers or investors can benefit even more by going the extra mile to generate their own off-market leads.

@David Hori

I haven't taken his course personally, but I have several colleagues who have, and he's definitely legit. The goal is to close deals using the Sub2 method, which is what they've started doing. He also creates a lot of valuable content for his community.

@Ryan Cleary

If you’re seriously considering getting leads from an outside source like Zillow, I’ll give you the same advice I share with my flipper clients:

A great strategy for any flipper, investor, or even realtor is to develop their own off-market seller marketing techniques. This approach works well for wholesalers who sell deals to flippers, and flippers or realtors can benefit even more by taking the extra step to generate their own off-market leads.

No one said methods like cold calling, direct mail, or Facebook/Google ads won’t help a realtor find off-market opportunities.

Just a friendly thought, especially given the high costs associated with Zillow leads.

@Natasha Bradford

To save your hard-earned cash and energy, I strongly suggest signing up for one of the many wholesale programs available. It won’t make you rich overnight, but it will give you a full understanding of the process, so you can take what you’re missing and implement it in your business.

The best way to steer your business is by seeing the bigger picture.

There are tons of reputable programs out there, such as the following:
(I’m not affiliated with any of these—just sharing for your convenience).

Sean Terry's program- Flip2Freedom
Wholesaling INC - Various mentors
Jerry Norton - Flip Mastery

And like I said, many many many others...invest in understanding the bigger picture and it can connect you to succeeding on your own terms