All Forum Posts by: Yogev Lifchin

Over the past three years, I’ve been using most of the major off-market techniques.

One standout method has always been pulling data and feeding it into a call center to generate off-market leads. In my opinion, this is much more effective than texting, which often feels like a constant game of cat and mouse with phone carriers. It’s relatively simple and, while it does cost money, it’s one of the more cost-effective options. That said, expect to deal with a fair amount of fluff leads.

The two best strategies I’ve found are inbound methods: direct mail and Google Ads.

Direct mail can be expensive, but it can also yield highly discounted properties.

Google Ads, on the other hand, doesn’t require data extraction like calls, direct mail, or texting. However, it does demand solid digital marketing expertise to see positive results. These days, I’m all in on Google Ads.

One last thing is to start working with PROFESSIONAL wholesalers (emphasis on PROFESSIONAL). These are reputable people who stand behind the properties they find and are reliable for ensuring a smooth transaction.

Over the past three years, I’ve been using most of the major off-market techniques.

One standout method has always been pulling data and feeding it into a call center to generate off-market leads. In my opinion, this is much more effective than texting, which often feels like a constant game of cat and mouse with phone carriers. It’s relatively simple and, while it does cost money, it’s one of the more cost-effective options. That said, expect to deal with a fair amount of fluff leads.

The two best strategies I’ve found are inbound methods: direct mail and Google Ads.

Direct mail can be expensive, but it can also yield highly discounted properties.

Google Ads, on the other hand, doesn’t require data extraction like calls, direct mail, or texting. However, it does demand solid digital marketing expertise to see positive results. These days, I’m all in on Google Ads.

Facebook is a wild and inconsistent "beast" when it comes to digital marketing. You constantly need to refresh creatives due to audience impression fatigue. Plus, competition on the platform fluctuates, so you always need to stay 1-2 steps ahead while managing your campaigns. That’s why I prefer Google—it's much more stable since it targets actual intent through the keywords people are searching for.

Over the past three years, I’ve been using most of the major off-market techniques.

One standout method has always been pulling data and feeding it into a call center to generate off-market leads. In my opinion, this is much more effective than texting, which often feels like a constant game of cat and mouse with phone carriers. It’s relatively simple and, while it does cost money, it’s one of the more cost-effective options. That said, expect to deal with a fair amount of fluff leads.

The two best strategies I’ve found are inbound methods: direct mail and Google Ads.

Direct mail can be expensive, but it can also yield highly discounted properties.

Google Ads, on the other hand, doesn’t require data extraction like calls, direct mail, or texting. However, it does demand solid digital marketing expertise to see positive results. These days, I’m all in on Google Ads.

One last thing is to start working with PROFESSIONAL wholesalers (emphasis on PROFESSIONAL). These are reputable people who stand behind the properties they find and are reliable for ensuring a smooth transaction.

Yes, it is better to consolidate the 2 together, Google and Facebook at the same place due to the conversion you will see on your landing pages

I hate to be the bearer of bad news, but off-market strategies typically aren’t the best approach for acquiring multi-unit properties. They might work for smaller mom-and-pop units (2-8 units), but not for anything larger.

Most owners of larger, more established multi-family properties don’t fall into the category of distressed landlords that off-market strategies usually target. Realtors generally have the best inventory when it comes to multi-family assets.

Over the past three years, I've been using most of the major off-market techniques.

A standout method is always pulling data and feeding it into a call center to generate off-market leads. In my opinion, this is far more effective than texting, which often feels like a constant game of cat and mouse with phone carriers.

it is relativly simple and although costing money it is relativly the more cost effective one. Do also expect a lot of fluff leads in this method

The two best strategies I know are inbound methods: direct mail and Google Ads.

Direct mail can be costly, but it can also lead to deeply discounted properties.

Google Ads, on the other hand, doesn’t require data extraction like calls, direct mail, or texting. However, it does require solid expertise in digital marketing to achieve positive results. These days i'm all in for Google Ads

If you use any of the major mailhouse services, like Yellow Letter HQ (a service I can personally vouch for), they offer a variety of templates and even provide text suggestions.

A smart way to analyze this strategy is by observing people in your local market who use mailers and identifying what works or doesn’t work for them.

The simplest and most effective way to test this approach is to pull a hyper-targeted list of distressed homeowners and run a small-budget mailer campaign.

Hope this helps!

Over the past three years, I've been using most of the major off-market techniques.

A classic method is pulling data and feeding it into a call center to generate off-market leads. In my opinion, this is far more effective than texting, which often feels like a constant game of cat and mouse with phone carriers.

The two best strategies I know are inbound methods: direct mail and Google Ads.

Direct mail can be costly, but it can also lead to deeply discounted properties.

Google Ads, on the other hand, doesn’t require data extraction like calls, direct mail, or texting. However, it does require solid expertise in digital marketing to achieve positive results.

As for list pulling: you've got solid services like PropStream and Listsource to name a few

Honestly, this approach doesn't seem like a very effective practice, which may explain why it wasn't working. Instead of waiting for others to reach out, take the initiative and actively seek out the top wholesalers and providers of off-market deals in your area. You can search on Google, attend REI meetings, or explore Facebook groups.

People invest a lot of time and energy in generating off-market leads, and connecting with reliable, reputable sources who supply quality deals can be a game changer.