All Forum Posts by: Jeremy Ferguson

@Ben Robertsyou can PM me privately if you want but I would need to see more detail to comment. I convert 1 out of every 3 clicks into a lead.

I can provide some feedback but would need to see your campaign settings, keywords, landing page and your ad copy. Then I can put together some suggestions for you.

Jeremy 

@Ralph Corgainok I will send you a message shortly.

@Jenny Pennocknot a problem, there are many ways for you to market your website. Adwords isn't the only way but it's an easy way to get in front of your target audience very quickly. I see a lot of investors coming in fresh and getting caught up with SEO. It certainly has it's place and we do a lot with SEO. You just have to be in it for the long haul being there is nothing immediate about it. Long term it's MUCH cheaper than Adwords and much higher click through rates in the organic listings

@Jenny Pennockwe do the same thing and run PPC campaigns for RE investors. I highly recommend PPC through Adwords as a starting point but as Andrew pointed out there are a lot of moving parts, this is something that scares people away when they try it themselves. You can spend a lot more money and get some really poor results if you're trying to do it on your own.

We have spent a lot of money tweaking keywords, ads, landing pages and are left with a really well-oiled machine that can be duplicated in any city across the country.

If you're interested and want to PM me I would be more than happy to chat and let you know what you should be looking for when searching for a partner.

@Jeff Amore just wanted to add my two cents. 

I do both SEO and PPC for a living. You will hear all kinds of crazy stuff on this website, all with varying amounts of truth. Everyone is an expert these days. I would listen to @Sean Dolan and follow his response from above. Skip spending a single dollar on SEO until you learn more about your niche, the keywords that convert and search volume of each through an Adwords campaign. Hire a professional here, do not attempt to do this on your own. You want a high converting landing page, call tracking and conversion tracking that will send the data back to your campaign. Without this data, you're wasting your time.

To comment on what @Jeff B. added above, SEO is certainly not DOA. But if you were shady about SEO ever, you're going to take a beating sooner or later. If you practice honest white hat SEO, you wont have an issue. H1 tags, title and description tags are all still very important but need to be natural and not KEYWORD, KEYWORD, KEYWORD. Most importantly use honest, well written content that people will want to share. Unfortunately this means higher quality writers which also = more $$

Also, speaking to the graphics and pretty images, this actually does help you believe it or not. Attractive layouts, graphics, infographics and such help with sharing, natural link building and the overall "Dwell Time" which most certainly has an impact on your SEO.

Start posting unique content on your blog that can then be shared out to the various social platforms. 1 piece of good content with an attractive title can feed your other platforms and bring people back to your website. As to what that content is, you need to think about your target audience. 

• What is a common question they have? 
• What is something they need to know? 
• What can you help them with? 

Once you have written down a few answers to the questions above, you now have some starting topics to write about.

Social media marketing is VERY time consuming and like other methods is very difficult to measure the ROI.

@Jamie Wooley one of this biggest things I see happen with small business owners is they go create all of these profiles and then do nothing with them. Just remember it's it's better to just create the profiles you're going to be active on, then add more as you see fit.

Links and sharing to social media profiles has little to no value from an SEO standpoint. It's about engagement these days. That means building a strong following organically (not buying followers) and sharing and posting good quality content. 

The hardest part will be finding that quality content and sticking with it across all platforms.

If you don't love to write, I would hire a writer and start sending them topics to cover.

Hey guys I have a motivated seller that is outside of my area of comfort. Just south of Pinehurst, NC in Cordova, NC.

1100 Sq ft, 3 bdr, 2 bth

Owes 66,000

Estimated property value 78,000 

Renter in place paying $725

Let me know if you're interested in speaking and you can run with it.

To be honest if you're just getting started I would focus on other forms of marketing. If it were as easy as hiring some college student to watch some videos and implement what's in them, we would all have websites ranked on the first page of Google.

Ranking on the first page for competitive terms in this niche takes lots of time and money, so let me set your expectations now rather than after you have sunk $5,000 into this kids pocket.

Right on their website (OnCarrot) there is a guys testimonial stating he spent $7k on SEO. 

If you have the money, go for it. Just for the record, SEO/PPC is what I do for a living so yes it works and if done correctly you can rank for some great keywords that will continue to bring in long term leads. I just don't want you to think it's as easy as hiring some college kid to watch a few videos and have him implement what's in them. Your money would be better spent having him write 400-800 word articles for your blog on various topics that would appeal to your target audience. Focus on content right now if you're just building a new website.

@Charlie Fitzgerald I agree with you 100% on that, I am already doing that here locally. A lot of leads I can't take I refer them off to someone else to run with. 

With this specific situation I have leads from outside of my local area and part of my problem is finding someone that can help the seller in that given city or state. I prefer a referral fee or something for these leads as they cost me a decent chunk of change.

I have been doing various forms of marketing across many states now and am starting to generate leads but some don't fit my criteria or are outside of my local area. 

Currently there are two types. 

1. Leads that want too much and can be referred to a realtor

2. Leads that are a great fit for another investor but out of my local area. Being new to real estate I don't feel comfortable (yet) wholesaling something I cant go physically look at.

Whats the best way to go about selling or referring these leads off to interested parties in a way that makes sense for both parties?

Jeremy