All Forum Posts by: Kyle Cabral

Hi @Matt Motil, agreed with @Scott Costello here.

I've spent months trying to acclimate myself with Podio and leverage it to fit my needs. I have it to a point where it is the heart of my new business and created it with the future in mind. I used to spent time trying to find the "perfect" solution for all my needs. The thing is, those don't exist. Everyone has different perspectives and uses for all different types of software, having them integrate to fit your needs and everyone elses needs is essentially not possible.

Podio - Globiflow - Zapier

Those three pieces of software with the right integration points and flows can take you to new heights, just need to take time to refine your process. 

YouTube some of Scott's stuff, real good info.  He's a hell of a lot smarter than me and gets into some cool technical stuff in addition to keeping it basic.

Cheers!

Thanks @Justin Silverio for the input, definitely see the perspective there.  Plan on having a long conversation about this this weekend.

Good luck in 2016.

@Julie Clark ah yes, thank you very much! That helped a ton! 

@Chris Soignier thanks for the suggestion.  Agreed.  I think the challenge here is that we are very new and established the business last year.  2 person crew as of this point, looking to scale logically.

The different channels makes sense and implementing systems surrounding each channel and the results of each. Right now, we are acting as all things being equal and using a blanket for all channels. We can't really use ROI until those channel systems our hashed out.

As of now, our interim plan is to flow 20% of profits into succeeding quarters marketing budget.  I.E. $32,000 net worth in June, close on a $50,000.00 (NET income) property in July, in August my marketing budget is 20% of $83,000.00 so marketing budget does fluctuate based on success and puts pressure on performance.

But 100% agreed, thanks for the insight.  Definitely will take 2016 on and keep that in mind as we setup different areas.

@Account Closed good question.  All of the above.  Realistically, considering we are new my primary goal is to increase deal flow. So area of importance would be.

1. Leads
2. Properties
3. Brand Awareness

Although, number 3 I could argue is more important for future years and not so much right now as I'd more concerned with further cementing our business structure, working out systems in all areas of the construction, reconstruction, and rental arenas.   To do that, we need deals and properties.

So, let's say 1 and 2, forget about 3.

@Tony Santos

@Mike Winters there's ton of value of getting your RE license but in this particular case, I'd say there's no point.  Read the blogs on BP, be active and dive into resources of knowledge. If you are going for rental real estate, I think a first must have book to read/reference is what every real estate investor needs to know about cash flow. Really invaluable information that is the building block to success.

Thanks,
Kyle

Hi BP community,

I have a general question.  For those who are planning out their marketing attack for 2016 right now, how much of your net worth do you allocate for marketing for any given year, month, quarter, whatever.  I'm curious to hear other's systems for marketing plans.

I'm playing around with the idea of having a variable system based on quarter.

I.E. Let's say company net assets in bank is $40,000.00 creating a system quarterly that will utilize 20% of that towards marketing.

So 

January, February, March - $8,000.00 total between Direct Mail campaigns and other forms of marketing.  If no deals get closed, then it turns into 20% of $32,000.00 for April, May, June, and fluctuates based on closings that happen in the quarters, etc.

Curious to hear others thoughts.

Kyle

@Ann Bellamy, @Tony Santos looks like I know where I'll be the 17th. Exact conversation I just had with a few people down at the Plymouth REI. In a situation where we are acquiring some land and not sure which road to take.