Marketing Allocation - How Much of Net Income

[Kyle Cabral]

Hi BP community,

I have a general question.  For those who are planning out their marketing attack for 2016 right now, how much of your net worth do you allocate for marketing for any given year, month, quarter, whatever.  I'm curious to hear other's systems for marketing plans.

I'm playing around with the idea of having a variable system based on quarter.

I.E. Let's say company net assets in bank is $40,000.00 creating a system quarterly that will utilize 20% of that towards marketing.

So 

January, February, March - $8,000.00 total between Direct Mail campaigns and other forms of marketing.  If no deals get closed, then it turns into 20% of $32,000.00 for April, May, June, and fluctuates based on closings that happen in the quarters, etc.

Curious to hear others thoughts.

Kyle