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All Forum Posts by: Jake Soper

Jake Soper has started 3 posts and replied 201 times.

Post: Southern NH multifamily

Jake Soper
Pro Member
Posted
  • Real Estate Consultant
  • Lawrence, MA
  • Posts 216
  • Votes 157

Following!

Post: Is anyone finding good deals right now?

Jake Soper
Pro Member
Posted
  • Real Estate Consultant
  • Lawrence, MA
  • Posts 216
  • Votes 157

One thing to consider about investing here vs a lower cost area, are the spreads on a fix n flip. As far as finding the deals, direct mail, calling, etc is still performing for us on the north shore for off market properties.

Post: Best practices for direct mail and cold calling multi-family

Jake Soper
Pro Member
Posted
  • Real Estate Consultant
  • Lawrence, MA
  • Posts 216
  • Votes 157

Hey @Philip Hernandez how is this project going? Let me know if you'd like to connect about mailer strategy + execution in conjunction with your website

Post: Best practices for direct mail and cold calling multi-family

Jake Soper
Pro Member
Posted
  • Real Estate Consultant
  • Lawrence, MA
  • Posts 216
  • Votes 157

Hey @Philip Hernandez . Great question. I see folks go a couple different ways when it comes to sending letters with their branding/website, versus a more personalized 'small time investor' letter. It also depends on the size of your operation. Are you doing everything from marketing to acq to purchasing/reno, etc? Or do you have a team built out to handle each stage of the sales cycle. It helps to be clear with your intent.

If you're creating a website with the intention to draw in traffic and new seller leads, you'll want to include branding and website in your letter so they can be synergistic.

If you're a 1 man operation and the focus of the site is mainly to display credibility and what you do/who you are, then I think a personalized type letter is better suited. 

Are you investing in LA? Your market will play into this as well.

Post: Best direct mail marketing outfit

Jake Soper
Pro Member
Posted
  • Real Estate Consultant
  • Lawrence, MA
  • Posts 216
  • Votes 157

OLM is going to be your best bet for investor focused mail campaigns at scale. Deal machine is great for 1 off postcards. OLM can give you the guidance to what pieces and lists are performing, as well as use feedback from our current customers to develop performing campaigns.

You can use code: TRYOLM for 10% off your first order. Just search us in the forums, many positive reviews from BP members.

@Buck O'Brien

Post: Any outside the box marketing advice for STR?

Jake Soper
Pro Member
Posted
  • Real Estate Consultant
  • Lawrence, MA
  • Posts 216
  • Votes 157

Where is the rental and why would people want to stay at it? Josh's point is a good one for many markets, but I suspect it wouldn't be as big of a draw in a market such as a ski town in Maine. However if you're near any major city, it could be a no brainer way to add value.

Cheers.

Post: Stuck in the Duplex Doldrums!

Jake Soper
Pro Member
Posted
  • Real Estate Consultant
  • Lawrence, MA
  • Posts 216
  • Votes 157

I work with a handful of folks in your market who get off market leads for multi, sfr, and land. Atlanta, Decatur, Brookhaven.

Happy to show you some mail pieces and templates that are performing right now @Adam Charlton Cheers.

Post: Finding owner address for direct mail

Jake Soper
Pro Member
Posted
  • Real Estate Consultant
  • Lawrence, MA
  • Posts 216
  • Votes 157

Hi @Ben M. You'll need to get the owners mailing address before sending the letter. If you only have a few properties in mind, just go to the assessors site like you mentioned, you'll be able to find the owner + address. 

If you have dozens or hundreds of properties like this, you'll need to skip trace those addresses to discover the mailing address + phone # + email. 

Post: From Chickens to Cheese

Jake Soper
Pro Member
Posted
  • Real Estate Consultant
  • Lawrence, MA
  • Posts 216
  • Votes 157

Great job @Jorden House-Hay. Its great that you've been able to expand your marketing pipeline and choose the deals that work best for you. As well as learn quickly from your first one. Great photos + quick deal metrics. 

Post: we buy houses for cash letter

Jake Soper
Pro Member
Posted
  • Real Estate Consultant
  • Lawrence, MA
  • Posts 216
  • Votes 157

Hi @Michael Ganovski I can certainly show you some templates for handwritten and professional style letters. OLM can do custom designs as well