Best practices for direct mail and cold calling multi-family

[Philip Hernandez]

Hello all, need more deal flow, and so I'm looking to start my first direct mail marketing and cold calling campaign.  My question is about website to direct sellers.  I had a carrot site for a couple months, and just took it down, because the focus was so much more directed to single family distressed sellers.  Most multi-family owners are not in distress, and I felt might be turned off by the cash offer focus in the carrot site that I was using.  I am getting a website created right now, and the focus is on promoting my podcast, and to attract potential investors.  

My question- Should I include my new website in potential mailers, include no website in potential mailers, and just my phone and email (then we have some problems of establishing credibility) or create another website directed towards sellers that is focused more on what would be important selling points for sellers of small to midsize multifamily (could be carrot that I modify the heck out of, or something else altogether)