Best practices for direct mail and cold calling multi-family

[Philip Hernandez]

Hello all, need more deal flow, and so I'm looking to start my first direct mail marketing and cold calling campaign.  My question is about website to direct sellers.  I had a carrot site for a couple months, and just took it down, because the focus was so much more directed to single family distressed sellers.  Most multi-family owners are not in distress, and I felt might be turned off by the cash offer focus in the carrot site that I was using.  I am getting a website created right now, and the focus is on promoting my podcast, and to attract potential investors.  

My question- Should I include my new website in potential mailers, include no website in potential mailers, and just my phone and email (then we have some problems of establishing credibility) or create another website directed towards sellers that is focused more on what would be important selling points for sellers of small to midsize multifamily (could be carrot that I modify the heck out of, or something else altogether)

[Jake Soper]

Hey @Philip Hernandez . Great question. I see folks go a couple different ways when it comes to sending letters with their branding/website, versus a more personalized 'small time investor' letter. It also depends on the size of your operation. Are you doing everything from marketing to acq to purchasing/reno, etc? Or do you have a team built out to handle each stage of the sales cycle. It helps to be clear with your intent.

If you're creating a website with the intention to draw in traffic and new seller leads, you'll want to include branding and website in your letter so they can be synergistic.

If you're a 1 man operation and the focus of the site is mainly to display credibility and what you do/who you are, then I think a personalized type letter is better suited. 

Are you investing in LA? Your market will play into this as well.