Hi Ralph, A big part of SEO of a site is content, emphasizing quality, keyword optimization and user experience.

I’d love to hear any tips or strategies that have worked well for you in real estate marketing, especially with PPC campaigns.For those who’ve done this successfully, are there specific keywords, ad placements, or campaign types that you recommend?

It's basically built on top of WordPress core and they made it simple and easy to navigate.Where in wordpress, you have to get some plugins (some are also monthly paid) to achieve the same kind of functionality.SEO is not just about having a good hosting/platform and features, it's about utilizing the features in a way so your brand has visibility and people that come into your website gets proper value of their time spent.Here's a table comparison for you that I wrote earlierNow whether you have a carrot or a wordpress site, for SEO, you will need:- Website Credibility (Personalisation)- On Page SEO (Keywords, Titles, Meta Tags, Description, Image ALT Tags & Optimization etc)- Social Media Presence (Regular Posts/Videos and Engaging with your audience)- Monthly Content Publishing (Regular Blogs & Location Pages)- Monthly OFF Page SEO (Citations, Backlinks)Now if you consider the cost, end of the day it's quite same for both the platforms.But if you are starting fresh, I see no point of having their 180$ plan, you can continue with 89$/month plan from carrot and assign someone in your team to put regular blog posts and update the location pages.Or if you want to use WordPress and get someone setup the website and do regular content updates for you, then It can take 3-6 months to start seeing visible growth in organic traffic if all the things mentioned above are taken care of.

In terms of using BP - I highly recommend setting up some "keywords" in your settings so that you can get alerted to discussions that talk about "CPA" "Bookkeeper" or "Bookkeeping" and related terms!

A great place to start is https://www.biggerpockets.com/meet which you can use to find like-minded people in your area and every other market across the nation that you may consider.You'll find some helpful tips at https://www.biggerpockets.com/starthere.For tips on how to get the most out of BiggerPockets, check out: https://www.biggerpockets.com/rei/biggerpockets-com-tutorial/The BiggerPockets Keyword Alert System is an awesome tool: https://www.biggerpockets.com/renewsblog/2012/12/1...See you on future threads!

Like what would the keywords be for it to be legitimate? 

The algorithm scans keywords in your listing description and even the alt text of your photos to determine relevance.For example:A picture of a game room could land in the "Play" category if the photo’s alt text is labeled something like: “Amazing game room with ping pong and pool table.”A picture of a beautiful view of land with the alt text being “Beautiful view of the countryside”Your photos can do more than look good—they can strategically get your listing into multiple categories by including targeted alt-text descriptions.The more categories you rank in, the more visibility your listing gets, leading to more clicks and higher rankings in Airbnb search results.Testing and Improving Your CTROnce your photos are optimized, it’s time to test their impact.

Hey@Joe S. a lot of of us have the word coach in our keyword alerts.

Our opinions should not make a difference, if you're doing your diligence properly.You'll just get realtors, or real estate professionals, from both locals promoting their area based off a keyword search for posts like this.

Why is "sell my house fast" a bad keyword or intention to rank for?