Carrot vs Wordpress - What should you use for Real Estate Investor Website?

[Mohammad Ali Nijhoom]

Speaking from hands on experience on both platforms as I've worked with both Carrot and Wordpress sites (more than 400 sites so far since 2017), what carrot brings into the table is their simple, all in one, fast website platform. It's basically built on top of WordPress core and they made it simple and easy to navigate.

Where in wordpress, you have to get some plugins (some are also monthly paid) to achieve the same kind of functionality.

SEO is not just about having a good hosting/platform and features, it's about utilizing the features in a way so your brand has visibility and people that come into your website gets proper value of their time spent.

Here's a table comparison for you that I wrote earlier

Now whether you have a carrot or a wordpress site, for SEO, you will need:

- Website Credibility (Personalisation)

- On Page SEO (Keywords, Titles, Meta Tags, Description, Image ALT Tags & Optimization etc)

- Social Media Presence (Regular Posts/Videos and Engaging with your audience)

- Monthly Content Publishing (Regular Blogs & Location Pages)

- Monthly OFF Page SEO (Citations, Backlinks)

Now if you consider the cost, end of the day it's quite same for both the platforms.

But if you are starting fresh, I see no point of having their 180$ plan, you can continue with 89$/month plan from carrot and assign someone in your team to put regular blog posts and update the location pages.
Or if you want to use WordPress and get someone setup the website and do regular content updates for you, then It can take 3-6 months to start seeing visible growth in organic traffic if all the things mentioned above are taken care of. Then when you see some tractions or close some deals, you can reinvest in your website.