All Forum Posts by: McKinley Crowley

Open Letter Marketing is so stoked to announce that we launched our new envelope style today!!!

If you are looking to push out a new spring colored direct mail envelope we have the product for you! This invitation style handwritten letter envelope is an awesome option to add a bit of brightness to your prospects day.

Please reach out if you have any questions or are ready to get your order placed!

Open Letter Marketing Team

[email protected]
www.openlettermarketing.com
978-269-024

Open Letter Marketing is so stoked to announce that we launched our new envelope style today!!!

If you are looking to push out a new spring colored direct mail envelope we have the product for you! This invitation style handwritten letter envelope is an awesome option to add a bit of brightness to your prospects day.

Please reach out if you have any questions or are ready to get your order placed! 

Open Letter Marketing Team

[email protected]
www.openlettermarketing.com
978-269-0245

1. What makes your direct mail service better?

Quality mail pieces and being an inclusive one stop shop for all things direct mail related. Open Letter Marketing will take care of the entire process from start to finish, and work with you along the way to ensure that you are getting exactly what you want. We also provide guidance and advice along the way to make sure your direct mail strategy aligns with your ultimate goal for your marketing efforts. Each person is different and we will treat you as an individual.

2. Which mail piece should I use?

Depends. The factors that go into how I will make this recommendation are as follows. Who are you mailing too? What type of list do you have? How many times are you mailing to them? How many leads do you have?

These may seem like random questions but they all play a role in how I would structure your direct mail campaign. The one constant I will tell people is nix the yellow letters they are old and overused. Trust me on that :)

(If you want more specifics on this call in and I can prescribe you the best direct mail piece for your business)

3. How many times should I mail to the same list?

Follow up is KEY! If you mail to a list one time and get flustered at the results then stick with it. You don't want your work and money to go down the drain. Check out these statistics that represent the number of deals that came from direct mail by touch.

• After the 1st Contact: 2%
• After the 2nd Contact: 4%
• After the 3rd Contact: 6%
• After the 4th Contact: 10%
• After the 5th Contact: 81%

People tend to give up after the second or third touch but stick with it. Statistics don't lie!

I hope this was useful information. Please reach out to me if you have any question and I would be happy to have a direct mail discussion with you.

We look forward to hearing from you!

978-269-0245

www.OpenLetterMarketing.com

1. What makes your direct mail service better?

Quality mail pieces and being an inclusive one stop shop for all things direct mail related. Open Letter Marketing will take care of the entire process from start to finish, and work with you along the way to ensure that you are getting exactly what you want. We also provide guidance and advice along the way to make sure your direct mail strategy aligns with your ultimate goal for your marketing efforts. Each person is different and we will treat you as an individual.

2. Which mail piece should I use?

Depends. The factors that go into how I will make this recommendation are as follows. Who are you mailing too? What type of list do you have? How many times are you mailing to them? How many leads do you have?

These may seem like random questions but they all play a role in how I would structure your direct mail campaign. The one constant I will tell people is nix the yellow letters they are old and overused. Trust me on that :)

(If you want more specifics on this call in and I can prescribe you the best direct mail piece for your business)

3. How many times should I mail to the same list?

Follow up is KEY! If you mail to a list one time and get flustered at the results then stick with it. You don't want your work and money to go down the drain. Check out these statistics that represent the number of deals that came from direct mail by touch.

• After the 1st Contact: 2%
• After the 2nd Contact: 4%
• After the 3rd Contact: 6%
• After the 4th Contact: 10%
• After the 5th Contact: 81%

People tend to give up after the second or third touch but stick with it. Statistics don't lie!

I hope this was useful information. Please reach out to me if you have any question and I would be happy to have a direct mail discussion with you.

We look forward to hearing from you!

978-269-0245

www.OpenLetterMarketing.com

1. What makes your direct mail service better?

Quality mail pieces and being an inclusive one stop shop for all things direct mail related. Open Letter Marketing will take care of the entire process from start to finish, and work with you along the way to ensure that you are getting exactly what you want. We also provide guidance and advice along the way to make sure your direct mail strategy aligns with your ultimate goal for your marketing efforts. Each person is different and we will treat you as an individual.

2. Which mail piece should I use?

Depends. The factors that go into how I will make this recommendation are as follows. Who are you mailing too? What type of list do you have? How many times are you mailing to them? How many leads do you have?

These may seem like random questions but they all play a role in how I would structure your direct mail campaign. The one constant I will tell people is nix the yellow letters they are old and overused. Trust me on that :)

(If you want more specifics on this call in and I can prescribe you the best direct mail piece for your business)

3. How many times should I mail to the same list?

Follow up is KEY! If you mail to a list one time and get flustered at the results then stick with it. You don't want your work and money to go down the drain. Check out these statistics that represent the number of deals that came from direct mail by touch.

• After the 1st Contact: 2%
• After the 2nd Contact: 4%
• After the 3rd Contact: 6%
• After the 4th Contact: 10%
• After the 5th Contact: 81%

People tend to give up after the second or third touch but stick with it. Statistics don't lie!

I hope this was useful information. Please reach out to me if you have any question and I would be happy to have a direct mail discussion with you.

We look forward to hearing from you!

978-269-0245

www.OpenLetterMarketing.com

Yeah you are completely right @Elizabeth Wilson direct leads are hard to come by when it comes to SEO which is why not a lot of REI's focus on it that much. I would say if you are doing SEO by yourself and slowly but surely improving your ranking then it is worth it but I wouldn't shovel too much into it if you are looking for immediate results. As I mentioned it is about the long term results.

The key words are important for people who type into google "selling my house in Memphis". If you are ranked for selling houses and Memphis home buyers and other similar words you are going to be the first thing they see and therefore the first people they call. If you are filtering people to a contact page then yeah that would certainly be a decent KPI to look into!

Another think you can look into if you want the benefits of web traffic and instant results is IP Marketing. 

@Elizabeth Wilson It takes a LONG time to see the results of SEO (especially if it is a brand new site). I would look at how well your key words are ranking and look into your google analytics to see website traffic patterns. It is really hard to quantify how well your SEO is doing because there is so much complexity in google algorithms but hopefully looking into key word rankings and traffic will help you gauge a bit. 

Our products are getting a 26.7% increased response rate over our yellow letter competitors.

Why?

We're using products that nobody else offers so YOU stand out:

- One-of-a-kind, customized mailers
- High quality, branded mailers
- Specialty marketing campaigns
- Option to integrate IP Marketing into your direct mail
- Real estate investor owned company
- Tried and tested products

978-979-3923

We continuously create, test, and only offer the best products so you can close more deals!!

www.OpenLetterMarketing.com

Our products are getting a 26.7% increased response rate over our yellow letter competitors.

Why?

We're using products that nobody else offers so YOU stand out:

- One-of-a-kind, customized mailers
- High quality, branded mailers
- Specialty marketing campaigns
- Option to integrate IP Marketing into your direct mail
- Real estate investor owned company
- Tried and tested products

978-979-3923

We continuously create, test, and only offer the best products so you can close more deals!!

1. What makes your direct mail service better?

Quality mail pieces and being an inclusive one stop shop for all things direct mail related. Open Letter Marketing will take care of the entire process from start to finish, and work with you along the way to ensure that you are getting exactly what you want. We also provide guidance and advice along the way to make sure your direct mail strategy aligns with your ultimate goal for your marketing efforts. Each person is different and we will treat you as an individual.

2. Which mail piece should I use?

Depends. The factors that go into how I will make this recommendation are as follows. Who are you mailing too? What type of list do you have? How many times are you mailing to them? How many leads do you have?

These may seem like random questions but they all play a role in how I would structure your direct mail campaign. The one constant I will tell people is nix the yellow letters they are old and overused. Trust me on that :)

(If you want more specifics on this call in and I can prescribe you the best direct mail piece for your business)

3. How many times should I mail to the same list?

Follow up is KEY! If you mail to a list one time and get flustered at the results then stick with it. You don't want your work and money to go down the drain. Check out these statistics that represent the number of deals that came from direct mail by touch.

• After the 1st Contact: 2%
• After the 2nd Contact: 4%
• After the 3rd Contact: 6%
• After the 4th Contact: 10%
• After the 5th Contact: 81%

People tend to give up after the second or third touch but stick with it. Statistics don't lie!

I hope this was useful information. Please reach out to me if you have any question and I would be happy to have a direct mail discussion with you.

We look forward to hearing from you!

978-269-0245

www.OpenLetterMarketing.com