All Forum Posts by: McKinley Crowley

Hey @Omar Ruiz So my background is actually in SEO and it sounds like you have a really solid understanding of how it works and how to implement it into your marketing. 

I would make sure to track your organic key words and look at how you are ranking for those. Also another component worth looking into is local listings and making sure those are all up to par. That is essentially making sure that all your info is up to date and accurate on Google listing, yelp, manta, yellow pages and so on. 

Normally I would suggest that you have an SEO consultant help you out but it really seems like you have done your research here so I think as long as you are diligent in looking things up and optimizing in many (Off page/on page) areas you should be golden. As far as timeline goes... it is really hard to say when your efforts will pay off. It is 100% a long term process that will help you out down the line. Hope this helps! Good luck. :)

@Jon Robbins I agree with @Ned Carey it is all about researching and testing within your area. It may seem like a lot of effort but once you find your list it will all be worth it. Good Luck!

@Robert Grunnah You could pair your IP Marketing with your direct mail? 

Hey @Account Closed has it right "It’s not the volume but the quality of the lead"

Hope this helps :)

Cheers!

Hey @Joe Prenger, I would be happy to discuss direct mail with you if you would like. Let me know!

Cheers :)

Hey @Jamaine L. 

There are a number of direct mail companies that can help you get your direct mail out easily and efficiently. Typically the more mailers you send the cheaper the cost, so the pricing really depends on your lead list count. If you would like to discuss this more you can totally reach out to me, and I can give you some more advice. Cheers!

Hey @Kelli Thomas, 

You are totally on the right track starting out with letters that are short and sweet. I always recommend hitting your prospects once every 4 weeks. I would for sure change up each follow up letter to provide different information each time.  Good luck :)

Hey @Will Peters, There are a number of direct mail companies that could help you out by cutting down time and producing quality mailers. Typically the more mailers you send out the lower the cost, so if you beef up your lead list a bit that could bring down your pricing. If you would like to chat more feel free to reach out! Cheers :)

Hey @Billye Bridges I always recommend starting off with short and sweet mailers. If you are hitting the prospect multiple times build up from there. Each time you mail a prospect provide more information, so that they can become familiar with you and pick up their phone to call :) 

If you want to talk more about direct mail feel free to reach out! 

Cheers!

@Joe Davalos I agree with @Adrien C. If you hold up your direct mail now then you will be on hold for a while waiting for the holidays to pass. Who knows you might just catch someone at the perfect moment!  Cheers!