All Forum Posts by: McKinley Crowley

If you are looking for an all inclusive marketing company check out Open Letter Marketing. We are always evolving and staying up to date with marketing trends to make sure we are staying ahead of the curve. Call me for more information 978-269-0245!

Cheers,

McKinley Crowley

Hey @Patrick Flanagan make sure you budget to mail to your prospects multiple times. Follow up is key. I would also look into pairing ringless voicemail with direct mail. It is a prime combination and it is a good way to set you apart. If you want more info on this feel free to reach out. Cheers!

Check out Open Letter Marketing to find out what makes our letters perform 26.7% better than the competition.

We not only offer direct mail but we not offer batch -skip tracing and RVM's. Reach out to me for more information!

McKinley Crowley

[email protected]

978-269-0245

Maintaining your direct mail follow ups has never easier. Open Letter Marketing is the only direct mail company that has the ability to automate your follow up process and continue to send mail based on your frequency and your timeline. 

If you want inside advice on strategy, what mailers to use, and how to increase your direct mail responses please feel free to reach out to me an I can get you on the right track. 

I look forward to talking with you!

[email protected]

978-269-0245

Check out Open Letter Marketing to find out what makes our letters perform 26.7% better than the competition. 

We not only offer direct mail but we not offer batch -skip tracing and RVM's. Reach out to me for more information! 

McKinley Crowley

[email protected]

978-269-0245

Hey @Kyle Marek

I can help touch on a couple of your points. One way to stay competitive in a busy market is to send mail pieces that are different or unique from others. Bright envelopes and a personalized message are a great start. As you mentioned above consistency is key so if you start out with anywhere between 275-500 leads and continue mailing to them on a regular basis that will be a good starting point. 

That being said, with such a niche group of people I would send them letters and nix the postcards. Letters tend to get a better response rate than postcards so I would focus on really trying to give them a solid sturdy mail piece. People who have thousands of leads tend to use postcards because the numbers are on their side and they are a less expensive mailer, so that is why you will see a lot of big fish doing postcard campaigns. 

With first class mail you get returned mail so you can update your list and remove/skip trace the undeliverable mailers once you get them back. 

If you want to keep your mailers personalized and automated at the same time shoot me a message and we can go over that in more detail. 

Hope this information is useful!

Cheers,

Hey BP,

We just launched a credit bureau level batch skip tracing service to pull multiple phone numbers, emails, and mailing addresses for your prospects.

In an effort to keep you ahead of your competition, we are now also now offering ringless voicemail drops. We have our same high performing mailers with even more marketing strategies. 

If you have any questions about our services please reach out to me and I would be happy to help you craft a marketing strategy that will work for your company. Lets get started!

Cheers!

Hey @Alan Ramirez To respond to you #4 point. Pairing RVM with direct mail is a really good combination. I would be happy to chat about this strategy more if you would like. Feel free to message me. Cheers!

Hey @Kevin Rhoden people do it but it takes a lot of time. Plus when you weigh in the cost of postage and material it normally isn't worth it if you have more than 100 letters to write (and even that is a lot). For standard postage to out source that mail it would only be around $480 so just keep that in mind and see if the time spent justifies the outcome. If you want to talk strategy feel free to reach out and we can discuss other options. Cheers!

@Ross Hewitt I would be happy to chat direct mail strategy with you. I will message you now.