All Forum Posts by: McKinley Crowley

Hey @Kyle McCorkel I really like all of the thought you are putting into your mail.

Anyway to answer a few of your questions I would change up the mail piece each time and maybe at some point loop back to this postcard. You need to make sure you don't train people to throw away your mail piece and if they see the same thing every month they will eventually not even look at it and just toss it.

As for frequency I think once every 4 weeks is a good time frame. You want to make sure they remember you but you also don't want to spam them. 5-7 touches is usually a good amount of follow ups. 

You should start answering your calls live. I do think that sending them to voicemail could cause you to lose leads. 

If you want to chat more feel free to message me. I can talk direct mail all day :)

Good luck!

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Hey BP,

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Hey BP,

If you are looking for a fresh take on direct mail check out Open Letter Marketing.

We offer:

• Multi-touch campaigns
• Customized content
• Unique eye catching mailers
• Lower prices!!
• And more...

For more information give me a call and I can give you more details on what makes us better than the competition. 

Cheers!

[email protected]

978-269-0245

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Yeah I will mimic what @Michael Quarles said. It is good to send a variation of mailers to your prospect because you will tap into different demographics. What I mean by this is someone who responds really well to a handwritten letter might not even read a typed out professional letter and vise versa. So by sending both you are making sure to hit both "types" of prospects.  

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[email protected]

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[email protected]
www.openlettermarketing.com
978-269-0245