Sorry to hear you aren't having the success you expected, in my humble opinion successful marketing campaign isn't just a good list and good mail peace, its a little bit of everything. Here are some important bullet points.
- Pretty awesome list, know exactly what you are target and who you are targeting.
- Very professional looking letter. Imagine some one looking at all the junk mail, what makes your peace STAND OUT? Ask yourself this before sending it out. (hint, hand written letters will always stand out).
- Friendly, yet professional phone message - Alot of people who are doing these campaigns aren't full time in real estate and their voice mail goes as generic, 'hey this is Robert, leave a msg, i will call back'. Why not set up a new number for just your mail peace and have a very specific message recorded and call back every missed call on this new number until you speak with some one?
- Price of list & letter - This is important because most of people have limited budget and i have seen investors paying as much as 50 cents a record on list and as low as less than a penny. What is the right price? Who knows, but they key is to not get excited and over spend on these two items. You can send more peaces for same amount, if you negotiate these two items better.
If it still doesn't work, trouble shoot your campaign. Send a different type of letter to same list, and you will get an idea if its a little or the mail peace.
At the end, there are only 2 things you are doing to have some one call you, good list & good mail peace, there isn't much that can go wrong. Obviously, your professional phone is extremely important when you do get anyone to call you.
Good luck and i hope this helps :)
