Originally posted by @Curt Davis:
Direct mail allows you to hit a larger number of people faster then making phone calls.
with all due respect, i Completely disagree!
If you sat down to make tons of phone calls vs Writing tons of letters, you will speak with more people on phone anyday than hoping some will call you back when they get your letter.
Now, if you are talking about using a third party company to Send the mail for you, then you can do the same thing with dialer companies that will make thousands of calls for you (every minute) and leave voicemails to customers answering or connect them to you when they answer the phone so you speak with 50 people and hour rather than 6 an hour or even better, connect you to consumers who showed a little interest in your telemarketing call.
In reality it comes down to these things:
Do you want to send letters and wait for calls and speak only and only with people who has some interest in what you are offering or Can you talk to tons of people, who tell you to f off, not call them etc before you find that one customer who genuinely is glad you called.
For me, i would choose the later because i like to control my own destiny and make things work. I personally do not like the idea of "i will send letter and hopefully people will call back"
But hey, that's just me
