Quote from @Seth Larson:
Im having trouble with my close rate and nailing down a system to process my carrot leads. Im getting around three leads per week via PPC. Our PPC campaign is producing decently from what I can gather and its being run by a pro with really good reviews. Area, Value, condition, ect are all ok. Having never done this before (gathered leads and done warm calling and follow ups), I dont know what to expect and/or how to process these leads and my results so far have been less than stellar.. heres a breakdown.
10 leads in FEB (im only including the last month because we made changes to the campaign and its working better)
2 out of area of interest
2 wont pick up phone or email
1 didnt mean to fill out form
1 rejected offer (said they would accept and then backed out and wouldnt give a reason)
2 wants top dollar
2 are being very sketchy (I will call you later, im busy, ect.)
Is this typical? im trying hard to persevere and just run my system but I started this in November.. its been these kinds of results since then..
ALSO: please give me your strategy for calling (how often, how early do you call, how late do you call, do you call on weekends, ect.)
I do the seller lead follow ups for my client, as their virtual lead manager, I usually shadow my clients activity when there's a lead that comes in, they're mostly from PPC and Direct mail.
1. 2 out of area of interest: If they're out of state, since you spent money on that, why not find or work with someone who's buying in that area. Get some referral fees on that or how you both deal with it.
2. 2 won't pick up the phone or email: If the lead that reached out to us, is not responsive when my ACQ reached out back, I'll reach out to that lead by call, text and email and if no reply at all, I trigger a workflow that will automatically follow up it daily by SMS and RVM. Till we get a reply from the lead. Just keep reaching out.
3. 1 Didn't mean to fill out a form: Ask him if he knows someone that might be selling before you mark it dead and move on.
4. 1 Rejected offer: They'll keep rejecting offers if they're not ready to accept offers, or if they really find it too low or just not ready to sell yet. It happened to us, so what I did to this, I'll just keep reaching out every 30 days. Sending them different follow ups just to get their attention. Keep following up.. STOP following up when 1.) you see their property completely sold (should be recorded as closed/sold) some says they sold it but not sold at all or 2.) when they ask you to stop reaching out to them or put them to do not call list.
5. 2 are very sketchy (I will call you later, I'm busy, etc.) : We had this kind of lead too and they like hung up when you call them when they're the one who reached out but sometimes they're just having a bad time when you called, it's just not the right timing. As long as they're not telling you to STOP calling them, then just keep going.
Money is always on the follow up. So keep following up.
One of the advantages in our follow up system is that we're using a CRM that can automate the process. REI Blackbook has this awesome features that you will enjoy using for your business. If you're using one, keep exploring/experimenting, it's very helpful!