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Updated about 2 years ago, 09/23/2022

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675
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792
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Dave Stokley
Property Manager
Pro Member
  • Rental Property Investor
  • Cleveland, OH
792
Votes |
675
Posts

How do you incentivize cleaners to go above and beyond?

Dave Stokley
Property Manager
Pro Member
  • Rental Property Investor
  • Cleveland, OH
Posted

We have been experimenting with things like paying a $5 bonus for every 5* review and additional bonuses for 5* review streaks. Since we have 12+ cleaners on our team we've also been discussing a regular email/newsletter type of things with each cleaner's stats (ratings, % of 5* reviews, etc.) and recent positive reviews to try to stoke some competitiveness and pride. Curious to hear what others are doing, especially those with larger teams...

  • Dave Stokley
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    Paul Sandhu#4 Short-Term & Vacation Rental Discussions Contributor
    • Investor
    • The worst town to live in, KS
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    Paul Sandhu#4 Short-Term & Vacation Rental Discussions Contributor
    • Investor
    • The worst town to live in, KS
    Replied

    I let my cleaner sleep with me.

    User Stats

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    Luke Carl
    Pro Member
    #3 Short-Term & Vacation Rental Discussions Contributor
    • Rental Property Investor
    • Tennessee Florida
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    Luke Carl
    Pro Member
    #3 Short-Term & Vacation Rental Discussions Contributor
    • Rental Property Investor
    • Tennessee Florida
    Replied
    Quote from @Paul Sandhu:

    I let my cleaner sleep with me.


     Boom

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    John Underwood
    Pro Member
    #1 Short-Term & Vacation Rental Discussions Contributor
    • Investor
    • Greer, SC
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    John Underwood
    Pro Member
    #1 Short-Term & Vacation Rental Discussions Contributor
    • Investor
    • Greer, SC
    Replied
    Quote from @Paul Sandhu:

    I let my cleaner sleep with me.


     Ans she still cleans the houses!

  • John Underwood
  • User Stats

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    John Underwood
    Pro Member
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    John Underwood
    Pro Member
    #1 Short-Term & Vacation Rental Discussions Contributor
    • Investor
    • Greer, SC
    Replied

    Pay them well and set expectations.  Give them a warning and move on to someone else if they don't meet expectations.

  • John Underwood
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    Leslie Anne Morris
    • Real Estate Agent
    • Smoky Mountains, TN
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    Leslie Anne Morris
    • Real Estate Agent
    • Smoky Mountains, TN
    Replied

    I let my cleaner dictate the cleaning fee that we then pass on to the guest.  Win win.  

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    Michael Baum
    Pro Member
    #2 Short-Term & Vacation Rental Discussions Contributor
    • Olympia, WA
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    Michael Baum
    Pro Member
    #2 Short-Term & Vacation Rental Discussions Contributor
    • Olympia, WA
    Replied

    We pay a more than fair amount for cleaning, but I also let her and her family use the house a couple of times a year.

    She will be staying with her family as her in-laws are coming in and they have a small place. Plus she now has her 16yo sister living with her so room is at a premium.

    She will take care of the cleaning so all good!

    User Stats

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    Paul Sandhu#4 Short-Term & Vacation Rental Discussions Contributor
    • Investor
    • The worst town to live in, KS
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    Paul Sandhu#4 Short-Term & Vacation Rental Discussions Contributor
    • Investor
    • The worst town to live in, KS
    Replied
    The floggings will continue until houses are cleaner.

    User Stats

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    Joel Case
    • Rental Property Investor
    • Ocean Springs, MS
    301
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    Joel Case
    • Rental Property Investor
    • Ocean Springs, MS
    Replied
    Quote from @Paul Sandhu:

    I let my cleaner sleep with me.


     I let my cleaner sleep with me and now rates have doubled....

    User Stats

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    Christian Ehlers
    Agent
    • Real Estate Agent
    • NH & MA
    290
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    Christian Ehlers
    Agent
    • Real Estate Agent
    • NH & MA
    Replied

    Paying on time can be helpful too! Especially smaller cleaning companies or those that own their own small business, many get paid through Venmo or services like that, so being their fastest and most consistent paying customer can really help! I also send them any positive review that mentions the cleanliness to thank them. 

    User Stats

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    Replied

     I let my cleaner sleep with me and now rates have doubled....


     Hate it when that happens :/

    User Stats

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    Eliott Elias#4 BRRRR - Buy, Rehab, Rent, Refinance, Repeat Contributor
    • Investor
    • Austin, TX
    5,543
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    9,861
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    Eliott Elias#4 BRRRR - Buy, Rehab, Rent, Refinance, Repeat Contributor
    • Investor
    • Austin, TX
    Replied

    I won't fire them if they do a good job. Too many people that are hungry for work out there

    User Stats

    814
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    466
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    Josue Vargas
    • Real Estate Agent
    • San Antonio, TX
    466
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    814
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    Josue Vargas
    • Real Estate Agent
    • San Antonio, TX
    Replied

    Tip them well, or not.  Hire a different company if they are not performing.  

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    User Stats

    675
    Posts
    792
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    Dave Stokley
    Property Manager
    Pro Member
    • Rental Property Investor
    • Cleveland, OH
    792
    Votes |
    675
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    Dave Stokley
    Property Manager
    Pro Member
    • Rental Property Investor
    • Cleveland, OH
    Replied

    Thanks for all the responses! 

    Perhaps my title was a little misleading, as most of our cleaners are excellent. What I'm really looking for is anyone who has some sort of performance-based incentive program. 

    We are already doing everything suggested (except sleeping with them), including letting them set rates, paying them well and on-time, and being very clear on expectations. We are even developing a "new cleaner training program" and asking them to help us design and evaluate it. 

  • Dave Stokley
  • User Stats

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    262
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    Mike Shemp
    • Rental Property Investor
    • Stewartsville, NJ
    262
    Votes |
    384
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    Mike Shemp
    • Rental Property Investor
    • Stewartsville, NJ
    Replied

    Your cleaner will be getting tips at the holiday time from all of their clients.  Be the client that tips the most.

    Mike

    User Stats

    160
    Posts
    144
    Votes
    Matt Mertz
    • Leander TX
    144
    Votes |
    160
    Posts
    Matt Mertz
    • Leander TX
    Replied

    We have one property, a big cabin (sleeps 16) with a $375 cleaning fee.  We give our cleaners a $50 bonus if the guest leaves a 5 star review (overall).  That's a 13% bonus and it's a nice round number that feels like a substantial bonus.

    I don't have any historical data since we've had the same cleaners and we've only been live since December 2021.  But I can say that they do an incredible job and have a sense of ownership in the house.

    Every stay has been 5 star except for one 4 star (when we started).  Every Airbnb review is 5 stars.  For some reason we get a small minority of guests that don't review on VRBO (I suppose because those guests are older and less tech savvy).

    Additionally we plan on giving them a big Christmas bonus this year because we appreciate the good work they do for us.  There's no math or incentives involved.  It's just gratitude.

    As for your strategy, the first thing I thought was that I wouldn't be motivated by a $5 bonus.  But I don't know your market and pricing.  

    I like 5 star review metric bonuses (after all, a clean house is the foundation of a 5 star stay) but it has to motivate your cleaners.  Increase the bonus or perhaps lump together 2-3 5 star stays into a larger bonus.  I don't know.  I'm just saying if I was a cleaner and I got a $5 bonus it would not impress me (and in fact may do the opposite).