Justin Silverio
DEAL rate - Postcards vs. Letters
I'm hoping the big marketing folks will chime in and provide some stats on the DEAL rate between postcards and yellow letters. I understand that yellow letters have a higher response rate, but rarely do I hear about ...
David Elefant
Newbie using Postcards for Direct Mail
Hey All,My partners and I have done 3 rounds of direct mailing using envelopes, but are starting to expand and are looking at the possibility of using postcards due to the price difference. From our understanding, pos...
Nick J.
Postcard Marketing, 5000 for $99
I was asked a few times since one of my last videos I did talking to one of my passive realtors about the postcards I/we were mentioning.
Justin was and maybe still is using http://www.phoenixmedia.com/ where he's g...
Account Closed
Do you rather send 6,000 or 12,000 postcards?
Do you rather send 6,000 letters or 12,000 postcards?I know there is a mixed opinion in BP about what marketing pieces work better, letters or post cards.I'm about to send my second batch of letters/postcards. I got ...
Sean Wilt
Post Cards vs. Letters for Lead Gen
Hello,Curious to get opinions on effectiveness of using postcards vs. hand signed and addressed letters for marketing. I get the the post card route is way more efficient from a time perspective (although at twice th...
Anthony Sarrouf
Direct Mail - Branded vs Non-Branded?
In your Direct Mail postcards, do you vote for a branded postcard, with your branded website following the specific design language of your brand, or do you vote for the handwritten non-branded personal postcard comin...
David Gonzalez
Direct Marketing Questions
Hello BPer's!I have given much thought to using Direct Marketing to market my Property Management Business and have decided to pull the trigger!I am looking to design and send out a Postcard design to a group of Renta...
Ashley Jackson
Direct Mail: Postcards v. Yellow Letters
Hi Everyone,I am in the process of planning my first direct mail campaign. I am targeting absentee owners. I plan to pull a list of about 1K names to send mailers to. Those of you who have done direct mail campaigns, ...
Robert Laird
Postcards or Yellow Letters? What kind of direct mail campaign has worked for you?
So recently we have been having a discussion here about whether we should invest in postcard mailers or yellow letter mailers. Then the discussion comes down to whether we should pay for a larger quantity of cheaper p...
Andrew DeLorenzo
No stupid questions, postage.
I'm considering a text and hand written letters as a new marketing piece for my next DM campaign and doing this in house. Previously I've used a mail house for my postcards so this is new to me. Is there a more sophis...