Direct Mail: Postcards v. Yellow Letters

[Ashley Jackson]

Hi Everyone,

I am in the process of planning my first direct mail campaign. I am targeting absentee owners. I plan to pull a list of about 1K names to send mailers to. Those of you who have done direct mail campaigns, which do you find brings better results...postcards or yellow letters? Thanks in advance!

Ashley J.

[Cody Alexander]

Postcards are much cheaper but only bring in about a .5% response, however the calls that do come in are usually quality calls. Yellow Letters typically bring in about an 8-10% response rate but those calls are a mixture of tire kickers and quality calls. Zip Letters work really well as they bring in the quality of calls that postcards do and have an average response rate of 1-3%. So it depends what you mean by "better results", any one of those mail pieces have the possibility of bringing in a deal. Its a matter of timing, touches, and seller motivation. 

Hit your list at least 6 times and switch up your mail piece.