Post Cards vs. Letters for Lead Gen

[Sean Wilt]

Hello,

Curious to get opinions on effectiveness of using postcards vs. hand signed and addressed letters for marketing.  I get the the post card route is way more efficient from a time perspective (although at twice the cost), but really wondering about response rates.   I feel like I get laminated post cards from multiple sources/industries almost every day and I just toss them without more than a glance. While a hand written addressed letter, I feel would get my attention a bit more.

I won't be doing thousands of reachouts initially, just 250 or so per month so while letters would be more time intensive, I am open to it if the response rate is better.

[Stephen Booth]

Quote from @Sean Wilt:

Hello,

Curious to get opinions on effectiveness of using postcards vs. hand signed and addressed letters for marketing.  I get the the post card route is way more efficient from a time perspective (although at twice the cost), but really wondering about response rates.   I feel like I get laminated post cards from multiple sources/industries almost every day and I just toss them without more than a glance. While a hand written addressed letter, I feel would get my attention a bit more.

I won't be doing thousands of reachouts initially, just 250 or so per month so while letters would be more time intensive, I am open to it if the response rate is better.

I do some of both. Postcards often take several rounds to get a call. I’m at about a 0.75% response rate on postcards but they’re $0.60 each
My letter response was around the same. I just setup a phone number to track my letter responses last month so I should have more accurate response rates in a few months. My cost per letter is $0.82 with postage plus my time to sign, hand address, seal, mail and document send dates in CRM.