Postcards or Yellow Letters? What kind of direct mail campaign has worked for you?

[Robert Laird]

So recently we have been having a discussion here about whether we should invest in postcard mailers or yellow letter mailers. Then the discussion comes down to whether we should pay for a larger quantity of cheaper postcards or less postcards, but larger and higher quality. Has anyone ever tried both of these strategies and if so what seemed to work best for you? Anyone with experience please provide feedback on what your response rates were like. Just trying to get a feel of what gets the best response for your buck. Thanks everyone!

[Alan King]

both work if you are consistently mailing solid lists. I found that letters spark more curiosity and will result in a higher response rate vs postcards. Most of the calls I received from yellow letters were tire kickers wanting to know who i was and why i thought there house was for sale. I got a few angry callers too asking me not to mail them anymore.  Personally I prefer post cards.  the response rate will be lower compared to yellow letters, but  I found the callers that do call  are more motivated and are actually looking to sell a house.  Real estate is local...every market is different.  I suggest testing both and see what works better in your market.  there are no magic secrets when it comes to marketing.. the key is to consistently get your message in front of potential sellers. Whether its letters or post cards, if a seller is truley motivated and needs to sell they will call.