Direct Marketing Questions

[David Gonzalez]

Hello BPer's!

I have given much thought to using Direct Marketing to market my Property Management Business and have decided to pull the trigger!

I am looking to design and send out a Postcard design to a group of Rental Property Owners multiple times.

Question:

1) Which brings in the most response: 

An attention getting color Postcard with  a clear call to action?

Or a text based Postcard with a clear call to action (one of those cheap yellow letter postcards)?

2) If I were to go the yellow postcard route where could I order those Postcards? Looking for a place that allows me to use basic paper and not card stock with custom design/wording

3) What would be a strong offer to get them to engage me and want to set up an appointment: 

E-book?

Simple Report?

Money Back or Low Management Fee (for few months)?

Offer to evaluate their property?

Thanks for your help!