Think about the hassles of selling the traditional way and highlight your solution.

Kidding of course.I don't see WIIFM in the first paragraph (and on the outside of the envelope).I'd do a split test and put ten different letters together based on your submission letter below: Mix up the order of paragraphs, highlighting, circling, spacing (mail 10-20/day) and see what works best.Good luck, Mike

I want to take time to highlight two of the resources that were shared.

The surest way to solve this is to ask each CPA to pull the authoritative guidance that they're relying on and send it to you with the relevant parts highlighted...Internal revenue code, treasury regs, court cases, revenue rulings, revenue procs...those are all authoritative. 

t=18283&highlight=

There are ways for you to filter the irritated callers without talking to them directly.Yes, your letter is sensative, but takes a lot of words to say, 'hey, don't get mad at me if you don't like me writing you.'

That said, we only highlight content on our blog platform that we find to be non-promotional.

You click on the one you want and the @ plus the names gets highlighted in baby blue.

Here's a sample "roadmap" when prequalifying buyers on the phone, I tell them to remember the acronym FATPOP - which stands for:F - financing: ask the buyer if they need bank financing to buy the house or if they have prequalified with a mortgage brokerA - area: which part of town are they interested to buy or invest inT - timing: if they like the property and the price, how soon can they closeP - property: once their answer on the FAT questions are acceptable, you can now describe the property and highlight its great featuresO - Owner: are you the owner of the buying decision or are you a broker or a wholesaler or do you have a spouse or partner to check with to make the decisionP - price

Use emphasis to draw the eye to certain words or phrases you want to highlight.