Thus Yellowletters win again.Here is where Postcards kills YellowLetters.  

Our zips get 1-1.5 and depending on the postcard you'll get 1/4-1.However I would love to be in that market.

@Michael Quarles  - Your direct mail system and postcards rock & I highly recommend your website (www.yellowletters.com), but it wasn't your Urgent Notice postcard that I was talking about.

Detachable postcard?

I sent out a bunch of direct mail post cards to props my bird dogs brought to me from driving for dollars----30 came back!!

I'm putting together a direct mail campaign targeted at homeowners who are in preforeclosure and could really use some insight.My thoughts are that 2500 6x11 postcards monthly should be enough to get the phone ringing.

The volume issue can be rectified by sending enormous amounts of postcards.In reality most trainers who are active send Postcards over Yellow letters however they do them in such large numbers that the result fit their expectation.The zip letter sits in the middle of the two in that its open rate is huge thus pushing off a higher call volume than postcards and the caller tends to be at a higher level of motivation.

I found the new owner/heir's address, but I wouldnt change the name on the postcard, I would leave the name as the deceased owner of the vacant house.Thanks

here's a nice low equity postcard..

Not only that, in our case the licensee has sent out postcards or other advertising that has the "We Buy Houses" branding on it and if the voicemail does not mention the name (Thank you for caling We Buy Houses...etc) we see an even higher abandon rate, we assume because the person is not sure if they called the right number.So, I'm a big time proponent of ANSWER THE CALLS - you or someone you hire.