Late last year I sent out about 6,000 postcards and got exactly 4 calls.  3 to take them off the list and 1 from someone that wanted about 60% more than I could pay for the property (And they didn't even call about the one I sent the mail about it was another place).Did I stop the mailing?  

don't send more than 1000 yellowletters first month then 1000 of zip letters followed by 1000 large text postcards.  

.% Equity is really the most important tho because you don't want to waste the 50 cents per postcard x 6 to 12 touches per year on someone who has 10% equity in their house (for the traditional cash offer), when you could have spent 10 cents one time to make sure your list only has people that can afford to sell their house at a 25-30% discount (without bringing money to closing).Does that make sense?

This morning I ordered a 1000 letters from yellow letters.com as well as a list of namesMy criteria for the list came from advice found on the forums from Michael QuarlesAbsentee 7 year ownership min 40% equity SFR 2-5 BedroomsOwner occupied 15 year ownership owner=65 or older min 40% equity sfrI have divided my list into four sections and will send out 250 yellow letters a week for the first monthI will do the same with a follow up letter the next month, and a postcard the next month to complete a 3 month campaign.I am excited that I have FINALLY taken action

I've heard of wholesalers sending out postcards with a link to their website or free ebook on "how-to" FSBO or something like that.

I'm thinking, my letter needs work and maybe I should do post cards since they are cheaper (but they have a lower response rate).  

there is a company that makes extra large sticky notes printed with your info like a postcard mailer that you can peel and stick on front door too

@Mike Hicks  The upset caller volume is much less than a Yellow Letter, it actually brings in the quality of calls that a postcard does except has a higher response rate.

You see the sellers say they got a 1" stack of mass produced post cards, but they called the student's handwritten letter.  

@Michael Quarles what postcard design seems to work best for you?