My postcards talk specifically about the ways I can help the property owner with a number of possible scenarios that they are likely dealing with (I can do this because my lists a pretty targeted, and there are some known facts about the people I'm contacting).The words "at a discount" ARE mentioned specifically in my voicemail message (which is what I was referring to above - sorry if I was too vague on that).

You can do postcards for about 60 cents (total); the "yellow letters" cost about DOUBLE that, so I'm not a huge fan of letters.

I am actually doing post cards and keeping it very simple.

When sending direct mail what gives you a better response rate, is it a handwritten letter, a post card with a picture of the property, what kind of direct mail has given you a good response rate?

If you send only handwritten letters or only typed or only postcards youre doing yourself a disservice. 

The more personal and handwritten your letter looks the more attention you get - a plain advertising postcard usually does not prompt that many angry calls, but is also less effective.

If so, where can I see what the postcard is going to look like/say??

Then we were told a story about a realtor who hired a company for direct mail, one of the people who received hos postcard contacted the DOS and he was fined $1,800 for sending it to a house that was on the no soliciting list.

Have you ever sent out hand written post cards or just letters?

So we are looking into direct mail with a company called postcard mania they said they can contact out of state home owners and 51% equity in houses and inherited houses and such they would do it all around my area for 5 months once a month post cards.