Analyze Rental Comps & Market Trends•Look at recent rental comps in the community—not just those from a year ago, but the most recent listings with similar size, layout, and features.

Attend open houses to understand market trends.

And yes it sure isn't what it seems, especially in this market.

From both a real estate and STR perspective, the key to success will be choosing the right market first.

Hiring the right GC is key to getting the property market-ready efficiently.

I did not see marketing costs, nights that you need to spend at networking meetings paying for dinners or memberships.

@Cosmo DePinto The Huntsville market is tough right now.  

Personally, I would never live in PHX, but that is all personal biases (I prefer seasons and greenery), and clearly lots of people choose to live in PHX.At the end of the day, I would argue market selection almost only comes into play when you are talking assets that cater to institutional buyers that have to get investment committee sign off. 

I have looked at other coastal markets that are less expensive than Charleston proper.

Quote from @Robel Nessro: How is President Trump going to effect the Real Estate Industry, will it benefit the investors or impact the market and investors?