Hi @Katie Andrews,
Generally speaking, the smaller the market, the slower things happen. That doesn't mean it's not possible to flip a house in smaller markets, but those markets are usually more suitable to rentals. I say that, but your expectations need to fit the market no matter the strategy. Rentals will fill slower, be lower rent and you will have a smaller tenant pool too. For flipping, learn what an absorption rate is and then talk to a reputable real estate agent who can give you the numbers for those markets.
In the simplest terms, how many houses sold in the last 12 months? What does that average per month? How many houses are listed right now? So how many months supply of houses are currently listed in that market? That equals the absorption rate. This is a factual numbers way of analyzing a market for suitability of investment strategies that goes beyond what anybody's opinion might be of whether or not it makes sense to try and flip a house in a given market. Would it make sense to try to flip a house using high cost money or even low cost money in a market where you have an 18 month supply of houses or with an average DOM (days on market) of 200?
Those numbers are usually dramatically different in smaller markets from larger markets where there's more activity. The exceptions tend to occur when you have a small town that becomes a popular place and new subdivisions start being built and when existing housing comes to market (gets listed) they sell quickly.
Hope this helped. All the best to your investments!
@Katie Andrews