Hey @Brenainn Kilchoer! Hope I can help out here!
1. Our PM company generally charges a 22.5% management fee for any leases under 6 months. For anything longer we only charge 10% as at this point, we get into not including utilities in our agreements and generally have to do less for these types of guests. Comparing @Allen Duan rates, I can only assume that the general rates a PM company will charge will be in between the 10% - 20% range
2. The only difference is the LOS (Length-of-stay).
Long-term rentals = 6+ month stays. Less management, less turnover, and overall less of a headache.
Mid-term rentals = 1 month - 6 month stays. These require just a bit more management, but generally still won't involve too much turnover.
Short-term rentals = Any stay less than 30 days. Generally anything longer than this they go from being considered a guest to a tenant.
3. It all depends on what your goals are! Do you want to turn Real Estate investing into your primary occupation? If so, I would recommend starting out taking on most of the management so you can learn the ins and outs of the business. Once you have this experience built up I would then recommend switching over to a PM company or creating your own PM company depending on the type of scale you want to have. But, if this isn't the way you want to go and you want to be a passive investor then you might want to go right to a PM company! Like I said, all depends on what your goals are!
I hope this helps and if you need any more help with anything please don't hesitate to reach out!
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Josh