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All Forum Posts by: Eric O'Brian

Eric O'Brian has started 10 posts and replied 44 times.

Post: Probate Marketing

Eric O'BrianPosted
  • San Diego, CA
  • Posts 44
  • Votes 5
Originally posted by @Rick H.:
I believe what you are reading is a Notice to Creditors in an adjudicated (legal) publication for administration of a trust.

Most trusts are drafted in such a way as to obscure the assets from the public. That's the privacy benefit of using a trust for estate planning purposes. Another is the ability to administer without court proceedings, absent litigation.

I suggest you look for administration of a decedent's estate, a probate with an executor, administrator or (generically) personal representative. Legal notices are fine but not intended to reveal what you're looking for (real property w/equity).

You'll learn more about estates by schlepping down to the courthouse and reading the actual case files. Few want to do this. Fewer still will actually do anything that they can't do with a click (before carpal tunnel syndrome sets in). Then you can unlock the code for more efficient ways to pull the info you wish and become one of the handful of people who profit from the research.

Rick, do you know how the probate process works in San Diego? I've tried looking up probates through the Union Tribune (paper and online), as well as the city probate website. I've called the probate office as well and emailed them, but couldn't get a hold of anyone.

Many thanks,

Eric

Another great book that could help you figure out which tasks could be assigned to VA's is "The E-Myth Revisited".

The premise of the book is to help you structure your business to work "on" your business instead of "in" your business.

Post: Property Management Setup

Eric O'BrianPosted
  • San Diego, CA
  • Posts 44
  • Votes 5

I'm going to be helping my mentor start his property management company, I've talked to him on various levels about it already.

From what I understand, the most important part will be screening the right properties, as well as filling them with the right tenants. A well maintained property with good tenants can be a good source of income for a property management company with almost no upkeep.

But on the opposite end a house that needs a lot of maintenance with bad tenants can be a nightmare. I'll be learning more soon as we start it up in the next few weeks.

Post: Anybody dealt with South Pointe Equities?

Eric O'BrianPosted
  • San Diego, CA
  • Posts 44
  • Votes 5

Was thinking of investing in this company,wanted to see if anyone has had any experience working or investing with them.

Many thanks,

Eric

My mentor / business partner who is showing me the ropes in RE is starting his own property management business after being in the real estate game for 13 years.

He is offering me a job in said property management business as an on-call maintenance person, and also said he can pay me to do yellow letters for him (I currently send out a lot of them for my own investing purposes).

He said he can either pay me for each letter, or a 10-15% commission on income from any leads I generate (so if I land him a property that he makes $150/mo on, I would make $15-$22.50/mo on each property. 20 properties = $300-$450 / mo total).

Either way, he will pay for all the material and postage- so I'll just be taking care of the rest (printing, packing, sending). I'm pretty sure I'll be answering the calls but I'll meet with him tomorrow to go over exact details.

He has experience in property management, and I know if well managed, there won't be much turnover.

The question is: how can I keep track of what accounts I land him, and how do I prevent him from just deciding to stop paying me the passive income?

Any input is appreciated. Many thanks,

Eric

Post: Switching Up Yellow Letter Message Between Mailings

Eric O'BrianPosted
  • San Diego, CA
  • Posts 44
  • Votes 5
Originally posted by @Rick H.:
If I were asked to evaluate the copywriting of your letter, I would say thus just for starters:
There's no grabber headline

There's no (USP) Unique Selling Proposition

You've implied that you're retail buyers (Eric and I like the neighborhood)

You don't connect to solving a problem, other than making some repairs.

I suggest if you don't want curiosity seekers, change your attractant and look for different type folks. Look for people who have specific catalysts and are pulling their hair out, preferably in big clumps.

Don't show up with hair spray and brushes. Show up like an Australian outback sheep herder (just don't try to do that thing they do with their teeth to the young rams).

I agree Rick, the copy is missing alot of the important marketing "triggers" such as a headline and unique selling proposition. My approach is to make it seem as "mom-and-pop" as possible... I might test a more professional sounding letter for different zip codes and see how that works out.

You're dead-on about the letter attracting curiosity seekers though. That's almost all I've gotten. And believe me, when I show up, I do it in my old beater. I try to get the point accross I'm just an average joe looking for a property for myself, which in part is very true- I might end up moving into it.

Post: Switching Up Yellow Letter Message Between Mailings

Eric O'BrianPosted
  • San Diego, CA
  • Posts 44
  • Votes 5
Originally posted by @Michael Quarles:
Eric

On a yellow letter I wouldn't reference the previous letter. Referencing works great when mailing within short time periods utilizing professional letters.

And I'm hard pressed to recommend switching the letter at all. Two reasons.

1) a lot of people use yellow letters and because it's mom and pop there isn't a way to grab TOM.

2) people don't remember until they need to. Sunce the basic message is the best you may consider staying with it

If you do switch it up take a look at letter 2 and 3 on our site.

Thanks Michael,

What do you mean by "TOM"?

I can see how if someone really needed to sell their house (which is the only way a sale will happen) then it shouldn't matter what my letter says... the seller would just look for the number and call.

I just wanted to change it up since it seems like when I'm re-mailing the same letter to propects it looks less genuine due to the identical wording used... might make some people feel its "less authentic" and motivate them to call and ask to be taken off the list.

I might just change up one of the sentences to say "I am still interested in your house" and I suppose that should be good.

I checked out letter 2 and 3 on your site, looks good! I like how you made it flow down the side to maximize readability.

Post: Switching Up Yellow Letter Message Between Mailings

Eric O'BrianPosted
  • San Diego, CA
  • Posts 44
  • Votes 5

Hello everybody,

I will start creating follow up letter templates soon, I think that is the biggest improvement I can make on my current campaign.

I am trying to keep it as personal as possible, and get across the message I am just an average Joe looking for a property- not a realtor, not a corporation. Since that is my strategy, I'm trying hard to come up with follow up letters that don't sound too "professional-like".

Here is a (basic) version of what I have so far:

Letter 1: We are interested in buying your house. Please call us at xxx-xxx-xxxx.

Letter 2: We sent a letter a few weeks ago, and just wanted to ask again if you are interested in selling your house. If so, please let us know.

Letter 3: We are still interested in buying your house. If there are any issues or problems with the house, we wouldn’t mind. We are willing to buy a property even if it is in need of repair and fix it ourselves. If you are interested in selling your house, please let us know.

Letter 4: We are still interested in buying your house, we have been saving up and can pay cash if need be. We are writing letters because we would like to buy directly from the owner and save on fees we would pay to a realtor. If you are interested in selling your house, please let us know.

Does anyone have any suggestions on other benefits / further follow up scripts I could potentially add? Any help is greatly appreciated!

Many thanks

Originally posted by @David Hunter:
Eric,

EDDM stands for Every Door Direct Mail. It's from the USPS where you get to pick routes and mail postcards to that route for 16 cents a postcard. I absolutely love it!! I mail 8.5" x 11" postcards. :-)

Oh, and you don't need any lists either. The postcards go into every mailbox for the route you picked.

Check it out here:

https://www.usps.com/business/every-door-direct-mail.htm

Thanks David, sounds useful, I might try it down the line!

Post: Wholesaling in California / San Diego

Eric O'BrianPosted
  • San Diego, CA
  • Posts 44
  • Votes 5
Originally posted by @Tim G.:
Originally posted by @Eric O'Brian:
Originally posted by @Account Closed:
@Eric O'Brian,
When a seller says to make an offer ask the seller what time can you visit the property, and once you visit the property make a cash offer.

Joe Gore

Joe,

Is the reasoning so they can put a face to a name, and will remember me once they might decide to sell for a lower cash price?

It always seems like they want full market price, and it wouldn't matter if I do meet them, but I am willing to try it.

If they don't need to move it fast and can wait or afford to make repairs, fixing and selling at market price is their best option and don't be afraid to tell them that.

Its a filtering process to find the motivated seller. You can't make them motivated.

Thanks Tim-

I agree, there's no way to make them motivated. Asking about the sellers situation and recommending listing with an agent as the way to get top dollar, I think that's the best way to be honest and helpful while saving both people's time. I know I'll eventually find someone who can't / doesn't want to list.