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All Forum Posts by: Eric O'Brian

Eric O'Brian has started 10 posts and replied 44 times.

Thanks Jeremy- That's a good idea, I will add it to my list.

Hello Fellow BP-ers,

In preparation for a mail marketing campaign to absentee owners that will include a free service to email a picture of their rental property(ies) each year for free to absentee owners, I have been trying to come up with material for a monthly email newsletter to send to those owners that opt-in to it.

I want to provide benefit to owners when it comes to information on managing their tenants, how to maintain a property that will yield the highest rent, how to find a good property manager, etc...

My question to all the landlords and absentee owners out there is:

What sort of topics would you find most beneficial to help you maximize your rental income / minimize headache? 

Any suggestions on what information would be useful to absentee owners / landlords?

Many thanks for your help,

Eric

Post: Starting out by buying Property Management accounts... Good Idea?

Eric O'BrianPosted
  • San Diego, CA
  • Posts 44
  • Votes 5
Originally posted by @James Wise:

I would recommend managing a few of your own assets before jumping into managing others.

Seems risky to me.

Where is your guarantee that you wont pay for these accounts then the owners dislike the new service & just go with another company?

 Thanks James,

Managing my own assets would be ideal, I have yet to find a smart investment in San Diego however. 

The broker I would be working with told me there is typically a 10% turnover rate. He's been doing it for 10 years or so and has systems set up in place, I would be learning from him and in turn paying him broker fees. Once a system is set up in place I would start advertising to absentee owners to fill in the 10% turnover rate, and grow from there.

Post: Starting out by buying Property Management accounts... Good Idea?

Eric O'BrianPosted
  • San Diego, CA
  • Posts 44
  • Votes 5

Hello everyone,

I've saved up $80k from my job and have been looking for a smart way to get into real estate. My goal is to buy investment properties to rent out, yet in this sellers market where it's hard to find deals that make sense, I want to invest that money in buying property management accounts (perhaps 40-50 accounts).

I have a friend who is a broker, I am studying to get my agents license, and he said he could help me get my property management company going.

I figure it could be a way to create an income stream, learn more about the business, be in touch with owners who might need to sell fast, and if I could get 50 accounts, it would be bringing in enough money where I could hire someone to deal with most of the tenants, and still make a good profit. This would free up my time for other business ventures.

Can anyone offer any advice on this situation? My broker friend has run his own property management firm before and also wants to get into it, and it sounds like a very smart thing to do- he is encouraging me to do it and makes it sound like a promising income stream. Just hoping to get some insight from others, looking to invest my life savings into this.

Many thanks!

-Eric

Originally posted by @Seth Williams:
I know there are different philosophies on this, but I think @Steven J. has an excellent point. It depends greatly on:
  • The volume of calls you're getting (are you being inundated with more callers than you can handle?)
  • Each caller's level of motivation (do these people think that you are their only hope, or do they have plenty of other options that can solve their problem?)

Personally, I've almost always been in a position where I had an overabundance of callers and they frankly needed me more than I needed them. I also didn't have unlimited time to chat with strangers on the phone all day. For this reason, I created a 2 minute voicemail message that automated my process a bit. It was designed to answer questions, keep people on the line and pull some answers out of people before I invested any more of my time on the phone with them.

Did I get some hang ups? Of course. But this also indicated pretty clearly that they weren't a motivated seller (if someone can't take 30 seconds to leave a message, does that sound like a motivated seller to you?).

Anyway... the system has worked pretty well for me over the past 5 years. I've never really had any shortage of deals to pursue.

Thanks Seth for the advice. Your position sounds like a dream one for me, having motivated callers flooding in. To me its still like a mythical being that I've never seen myself, just heard about from stories. In southern california the market is crazy, so alot of these homeowners think they're sitting on gold, and will often scoff at a price that would make sense to an investor. My mentor tells me the market will change and when it does the motivated sellers will start calling in, and I'm looking forward to that moment.

The one thing I'm worried about is like you mentioned: "Do these people think that you are their only hope, or do they have plenty of other options that can solve their problem?"

I've heard from many homeowners who've called me that they get plenty of these letters each month. San Diego is a competitive market- it makes me wonder how to reach out to homeowners that need to sell but don't have a stack of yellow letters and postcards to call from (although I wonder if they call around or just go with the first one). I started driving for dollars and looking up public records myself, and mailing every absentee owner on a certain street, instead of buying from listsource, I'll see how that turns out.

Originally posted by @Joe Butcher:
I answer every call to the best of my ability. I've only missed a couple.

I think as a beginner it can only help to strengthen your phone skills, i.e. building a quick rapport with potential sellers.

It's great practice and I love when the phone rings....every call is an opportunity to learn.

Great way to look at it Joe, I've dealt with some really grumpy callers, but I know dealing with all of those will really make that motivated stand out when he does call.

Originally posted by @Steven J.:
I'm in the same boat and I can't answer every call I get coming in. Sometimes its not a motivated seller and its a possible networking call. They are important but not as important. Even with the motivated sellers I still can't answer.

If I miss a call and they don't leave a message I'll text them using google voice. Just a quick "Hey I saw you called me earlier. I apoligise for missing your call. I'd like to hear from you again." I figure if they call back quickly they are motivated, if they call back later (I'll watch for the number) I'll try to make sure I answer that time. If they don't call back they either don't do texting or aren't interested.

I think taking the call depends on your strategy. If you're working with people that a lot of other investors are in contact with then yes you should answer as fast as you can. I recently started a campaign for people delinquent on taxes following what @Seth Williams recommends. Since they aren't targeted as much as FSBOs and Absentee owners I felt I could go a little slower.

That's a interesting way to screen the calls- I try to call back everyone but its true, if they were motivated they would keep trying to contact you.

In southern california, here alot of people tell me "I get a few of these letters every month" and they call me just to ask how I get their contact info. I have yet to talk to a motivated seller, just had one slumlord who was going to give me a good price, but his wife talked him out of it. Often during my lunchbreak I have to go to PT or meetings at work, so on those days I can call them back only after 5pm... thinking about getting a VA, but not so sure that is the best way to go about it.

Hello everyone,

I am in the process or revamping my yellow letter system, and was thinking of the importance of picking up the phone each time a prospect calls you.

I work a 9-5, sometimes more, and used to walk out to take calls, but most were tire-kickers and it was not time-effective.

Now I just let it go to voicemail (using Google Voice). I'll listen to the message right away, and if its important I will call them back within a few minutes- Sometimes longer, if I'm in a meeting or in the middle of a big project.

My questions are:

1. How important is it have a live person pick up the phone each and every time? Is letting it go to voicemail and calling back during my lunchbreak, and in the evening (5pm) a bad idea?

2. How important are negotiation techniques vs. being at the right place at the right time for a motivated seller?

I've recently heard a podcast where the presenter was talking about how he would walk away during negotiating to take a call, come back and restate the price, if the seller said no keep justifying the low price, etc... In the past I've stated the number I could work with, if they said no I would say I'd think about it, and called back a day or two later to negotiate some more.

Just wondering if being there at the right place and right time, and just being straightforward and fair is a good tactic. Are negotiation strategies/tricks very important?

Many thanks!

Eric

Post: Probate Marketing

Eric O'BrianPosted
  • San Diego, CA
  • Posts 44
  • Votes 5
Originally posted by @Rick H.:
Eric - I'm sorry that you work 60 hours per week. I don't. That's why I work probate. I have been the keynote speaker at all three probate legal groups in your backyard, however. I work Monday thru Thursday about four hours per day. Fridays I'm at my ranch (also in San Diego county) but you won't find me on the tractor anymore; typically I'll be near the lodge or conference center masterminding with other real estate investors.

Before going, stop and ask yourself what info you'd like to have. Depending in your strategy, you may want data (and fields for) estate name and case number, names(s) of PR's, property address, PR mailing address, attorney info, heirs (maybe), and anything else that is valuable to you.

Court clerks are public servants. That cuts several ways and they should care less what you do with the information. All they know is if their shoes are too tight or the last guy in line was an impatient jerk. Your best plan is to ask how you can get the information you need and make it as easy as possible for them.

("...the old files are downstairs in the basement. It's scary down there and full of spiders. I hate spiders. Do you REALLY need me to pull those old files for you or would you rather look at these nice, newer [read that closer] case files?").

Thanks Rick, I am jealous of your schedule! I can see how riding a tractor can get old, masterminding sounds a lot more interesting.

I will go down to the probate office and dig around in the cobwebs, I am looking forward to it. I will let you know how it goes, and if you're ever near Kearny Mesa I'd be glad to invite you for a coffee or beer.

Post: Probate Marketing

Eric O'BrianPosted
  • San Diego, CA
  • Posts 44
  • Votes 5
Originally posted by @Rick H.:
Eric - The probate process is consistent throughout California. You'll be hard pressed to find a probate attorney in SD county who doesn't know me or read my legal articles, special reports, etc. That's more my world than BP is, by far.

I see that you cut and pasted my quote. Did you actually read and comprehend it? Drive down to the courthouse. Talk to a clerk. Hang out. Wear a nice shirt, slacks and sports jacket and find an active probate courtroom. Sit down and listen in.

Pull a probate file. Yes, the original case file! Not sure which one or where to start? Ask the probate records clerk what the last filing was, then work backwards. Get familiar with what is in a file and what information would be useful to you for your marketing purposes. Ask questions of the clerks. Be nice to them. They can make your day, help make you rich, or make you beg and put you thru hell. It's largely up to you.

Thanks Rick,

I did read and comprehend the message, I wasn't sure if it was necessary to drive down to the courthouse in CA which is why I asked. I work 60 hours a week, so it'll be a challenge to get down there. But I will take a day off and go there soon. Thanks for the advice, I will post back on here how it went!

Do you tell them you use the information for marketing purposes? I was wondering if the clerks there might be averse to facilitating information for those purposes.