Direct Mail: Do you take people off your list when they ask you to?

[Eric O'Brian]

Hello all,

Every week when I send out a new batch of letters I often get a call that says:

"Please take me off your list, I will never sell my house, I plan to pass it down".

I think its great that people do that, and I plan to do the same once I aquire property, however what if their situation changes to one where they would need my services?

I actually explained to a caller today how I was able to contact him, and I asked him "Can I keep you on my list in case you change your mind?". He replied "Sure, as long as you don't send me anymore letters."

What do you fellow investors do in this situation?

Also, should I be calling prospects after a few weeks once they initially call and I get their numbers? Or should I be re-sending them letters?

Many thanks,

Eric

[Dev Horn]

I personally use the @Jerry Puckett methods of lists and folders. If we talked to someone and they were not motivated, we'll call them 6 months later. For mailings, in some cases we'll retire a list from monthly mailing to a 6-month follow-up folder, etc.