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Updated about 5 years ago, 10/11/2019
Wholesaling Real Estate Sales Funnel
Hello BP community!
I started Wholesaling Real Estate about 4 months ago and I started generating leads through direct mail but quickly I found out that it takes more money than I expected. So I switched to cold calling and driving for dollars, which is much cheaper and has great results too. However, a few months ago I started hearing about the concept of an online sales funnel to generate leads, but I haven't seen any of the biggest wholesalers talking about it or using it on their business. I believe that the concept sounds great because motivated sellers are basically coming to you so you already have a list of qualified leads to call instead or reaching out to anyone who is tax delinquent or is an out of state owner. Therefore, I'm curious to see if anyone here has used a sales funnel to generate leads and how has been your experience with it. Also, if anyone has done it please share the cost related it to it so we all can have a better idea before implementing it to the business.
Thanks for sharing your knowledge.
Online is definitely the way to go, but don't think it's free. It takes time for certain, and money if you're including ads.
However, I defer on this topic to @Jerryll Noorden. Take it away Jerryll! (He better pipe in, or that will sound really stupid!)
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@Isaias Boesi inbound traffic is definitely way more effective then most other options.
The online funnel is simply a motivated seller website with a lead capture form. You can check out www.carrot.com for an example. There are lots of options for sites like these.
The next step is generating traffic which is done through pay per click and SEO strategies.
Neither is cheap but they are effective with consistent action and follow up.
Sales funnels can come from many different areas online. There is SEO and PPC. SEO (search engine optimization) is free and PPC (pay per click) cost. SEO can be time consuming but pennies on the dollar. Cost effective way to bring in leads without paying much money on marketing if you do it yourself. PPC is the quickest way to get inbound leads. There are also other ways of marketing online that don't fall under these titles.
I would download Google keyword software tool to get a price estimate on how much it might cost in your target area.
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Originally posted by @Barry Pekin:
Online is definitely the way to go, but don't think it's free. It takes time for certain, and money if you're including ads.
However, I defer on this topic to @Jerryll Noorden. Take it away Jerryll! (He better pipe in, or that will sound really stupid!)
I almost didn't chime in, to see you sweat.
Muuhaha
So, wait a second y'all...
SEO IS cheap. It is FREE!.... IF you do it yourself. See I ALWAYS tell people NOT to hire SEO companies to do your SEO for you because they are doing it ALL completely wrong. And if you think this is a bold claim think again. I am not kidding. I discovered the real SEO equation and once I cracked the code it was SHOCKING how every SEO company is like a mindless zombie just following a system that simply seems completely random whether a site ranks or not.
See SEO is all about pleasing your traffic NOT GOOGLE! And there is where everyone goes wrong. Everyone thinks about backlinks, citations, how many times I put my keyword in and the most RETARDED thing I see.
"Are you saying: "I want to sell my house in Anaheim CA fast?"".
WHO the FROG talks that way!? No one. Are you trying to please your traffic? No! Of course not. That is all you kissing Google butt! That is the OPPOSITE of what you want to do. You think you are being SEO clever? No you sound like an ignorant SEO amateur. Don't do stupid stuff like that.
So.
The biggest wholesalers know nothing about SEO because they blindly followed the #1 rule for wholesaling success. Which is, send 3537263 mailers out and hope as many as possible with hit a target. It is simply the law of numbers. This works, but is obviously not efficient. You need money for this. But once you have the money you will make a lot more, so "who cares". And that is why they are not very smart.
A savvy business owner gets with the time. Does R&D, tweaks, always improves.
See... take the wheelchair for example.
Every researcher out there is trying to improve the wheelchair. Making it go up stairs, down stairs, stand on 2 wheels for added height...
But instead of improving an inferior system, they should be looking into exoskeletons, or better yet find a cure for paraplegia.
Same with DMM. Don't friggin try to improve conversion rate on DMM, when there are WAY better ways to get leads (SEO).
Keep in mind there is one thing better than just SEO.
Credibility.
Most get that wrong too.
Your site needs to be credible.
Everyone thinks, Ohh that's easy, I will put my picture up, my logo everywhere, 3 billion fake text reviews, videos of me... and they think their site is credible.
Well let me tell you something buster.
What happens if you try too hard to make someone believe you?
They will believe you less.
Credibility is a science and an art.
Everyone thinks credibility is a set of tasks to be completed (like adding a picture of you). This is wrong! Credibility is a desired RESULT of applying certain tasks.
Not because you do tasks 1,2, and 3, you are now credible.
I see TOO many sites that either have a stock website, or they over did the personalization.
Every time people copy my site, they wonder why it doesnt work for them. They still don;t get conversions and they still don't rank #1. What you see on my website is the tip of the iceberg. There is a colossal effort that goes on underneath that tip!
And you may think that the online route is more expensive.
ACTUALLY....
It is the opposite. It is not just cheaper. You will get PAID for going the online route.
If you wonder how is that humanly possible?
Because I have developed a strategy that makes this possible
Google "Forced Traffic & Conversion Strategy". You will tank me for this and I will nonchalantly extend my hand while I look away for you to kiss said hand, to accept your gratitude!
Now Google it and get excited. There IS a way to hit the ground running as a newbie!
Overlord MSOOTKAUG
And BTW, with online lead generation "you dont have a list of qualified people to call". You do not call them. They call you.
Friggin repeatedly.
Constantly. They don't leave you alone Gaaddamnit. Leave me ALONE!!!!!
They go after you .. relentlessly. They think you only have one lead. When you get 10 leads a day it becomes hectic really quickly!
Online lead generation is the easiest way to get contracts signed. They are pretty much harassing you to come sign that damn contract.
BTW we are closing today on this lead.
ARV = 170+
Contract price $11K
Go Jerryll
Its your burssssday!
- Jerryll Noorden
Originally posted by @Barry Pekin:
Online is definitely the way to go, but don't think it's free. It takes time for certain, and money if you're including ads.
However, I defer on this topic to @Jerryll Noorden. Take it away Jerryll! (He better pipe in, or that will sound really stupid!)
Hi Barry, thanks so much for tagging Jerryll. He shared his amazing knowledge with the BP community!
@Jerryll Noorden
@Jerryll Noorden
Originally posted by @Greg Dickerson:
@Isaias Boesi inbound traffic is definitely way more effective then most other options.
The online funnel is simply a motivated seller website with a lead capture form. You can check out www.carrot.com for an example. There are lots of options for sites like these.
The next step is generating traffic which is done through pay per click and SEO strategies.
Neither is cheap but they are effective with consistent action and follow up.
Thanks for your response! The website seems great. Have you personally used their service in your business?
Originally posted by @Jerryll Noorden:
Originally posted by @Barry Pekin:
Online is definitely the way to go, but don't think it's free. It takes time for certain, and money if you're including ads.
However, I defer on this topic to @Jerryll Noorden. Take it away Jerryll! (He better pipe in, or that will sound really stupid!)
I almost didn't chime in, to see you sweat.
Muuhaha
So, wait a second y'all...
SEO IS cheap. It is FREE!.... IF you do it yourself. See I ALWAYS tell people NOT to hire SEO companies to do your SEO for you because they are doing it ALL completely wrong. And if you think this is a bold claim think again. I am not kidding. I discovered the real SEO equation and once I cracked the code it was SHOCKING how every SEO company is like a mindless zombie just following a system that simply seems completely random whether a site ranks or not.
See SEO is all about pleasing your traffic NOT GOOGLE! And there is where everyone goes wrong. Everyone thinks about backlinks, citations, how many times I put my keyword in and the most RETARDED thing I see.
"Are you saying: "I want to sell my house in Anaheim CA fast?"".
WHO the FROG talks that way!? No one. Are you trying to please your traffic? No! Of course not. That is all you kissing Google butt! That is the OPPOSITE of what you want to do. You think you are being SEO clever? No you sound like an ignorant SEO amateur. Don't do stupid stuff like that.
So.
The biggest wholesalers know nothing about SEO because they blindly followed the #1 rule for wholesaling success. Which is, send 3537263 mailers out and hope as many as possible with hit a target. It is simply the law of numbers. This works, but is obviously not efficient. You need money for this. But once you have the money you will make a lot more, so "who cares". And that is why they are not very smart.
A savvy business owner gets with the time. Does R&D, tweaks, always improves.
See... take the wheelchair for example.
Every researcher out there is trying to improve the wheelchair. Making it go up stairs, down stairs, stand on 2 wheels for added height...
But instead of improving an inferior system, they should be looking into exoskeletons, or better yet find a cure for paraplegia.
Same with DMM. Don't friggin try to improve conversion rate on DMM, when there are WAY better ways to get leads (SEO).
Keep in mind there is one thing better than just SEO.
Credibility.
Most get that wrong too.
Your site needs to be credible.
Everyone thinks, Ohh that's easy, I will put my picture up, my logo everywhere, 3 billion fake text reviews, videos of me... and they think their site is credible.
Well let me tell you something buster.
What happens if you try too hard to make someone believe you?
They will believe you less.
Credibility is a science and an art.
Everyone thinks credibility is a set of tasks to be completed (like adding a picture of you). This is wrong! Credibility is a desired RESULT of applying certain tasks.
Not because you do tasks 1,2, and 3, you are now credible.
I see TOO many sites that either have a stock website, or they over did the personalization.
Every time people copy my site, they wonder why it doesnt work for them. They still don;t get conversions and they still don't rank #1. What you see on my website is the tip of the iceberg. There is a colossal effort that goes on underneath that tip!
And you may think that the online route is more expensive.
ACTUALLY....
It is the opposite. It is not just cheaper. You will get PAID for going the online route.
If you wonder how is that humanly possible?
Because I have developed a strategy that makes this possible
Google "Forced Traffic & Conversion Strategy". You will tank me for this and I will nonchalantly extend my hand while I look away for you to kiss said hand, to accept your gratitude!
Now Google it and get excited. There IS a way to hit the ground running as a newbie!
Overlord MSOOTKAUG
And BTW, with online lead generation "you dont have a list of qualified people to call". You do not call them. They call you.
Friggin repeatedly.
Constantly. They don't leave you alone Gaaddamnit. Leave me ALONE!!!!!
They go after you .. relentlessly. They think you only have one lead. When you get 10 leads a day it becomes hectic really quickly!
Online lead generation is the easiest way to get contracts signed. They are pretty much harassing you to come sign that damn contract.
BTW we are closing today on this lead.
ARV = 170+
Contract price $11K
Go Jerryll
Its your burssssday!
This is definitely the answer I was hoping to get. I love the energy and passion you transmit when writing on this forum post. I appreciate all the knowledge you shared with us. Seems like SEO is the way to go! Before reading this post I had never heard of SEO. I'm going to start learning more about I will implement it to the business soon!
Originally posted by @Chris Magma:
Sales funnels can come from many different areas online. There is SEO and PPC. SEO (search engine optimization) is free and PPC (pay per click) cost. SEO can be time consuming but pennies on the dollar. Cost effective way to bring in leads without paying much money on marketing if you do it yourself. PPC is the quickest way to get inbound leads. There are also other ways of marketing online that don't fall under these titles.
I would download Google keyword software tool to get a price estimate on how much it might cost in your target area.
Hey Chris! I'm still a little bit confuse on the difference between SEO and PPC. I can imagine what PPC really is, since the name explains itself. However, I still don't get how SEO works and how it is so cheap. Is it reacted with what people are searching online, and the words they are using?
SEO is Search Engine Optimization. This is where you optimize your website to respond to certain Google (and other search engine) searches. If someone were to enter, "Who is the coolest SEO dude in real estate?", it would certainly come up with Jerryll. You do not pay for this, per se. You can pay people to help you, but you are not paying for the traffic to your website. This takes months to get going and is a lot of work, but I believe totally worth it.
PPC is pay-per-click advertising. This is where you pay for ads to appear in Google (or Facebook, or whereever). In Google, the ads are served based on the search. If I were to pay enough, and someone entered, "Who is the coolest SEO dude in real estate?", my ad would show up. On Facebook, I think it's pretty much based on demographics. "Please, Mr. Zuckerberg, show my ad to everyone in the 12345 zip code who is over 50 and has shown an interest in selling their home."
@Isaias Boesi Honestly, what you could find someone either here on BP or in your local market in LA who is crushing the wholesale game and partner with them or pay them to be your mentor.
In my opinion, that is probably a quicker way to find success instead of trying to figure it out all by yourself. Many before us have done all these pretty successfully, find them and leverage their processes.
My $0.02
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Ha ha ha ha, you are one funny dude Barry! I like you!
When I take over the world, I will give you California!
- Jerryll Noorden
Originally posted by @Barry Pekin:
SEO is Search Engine Optimization. This is where you optimize your website to respond to certain Google (and other search engine) searches. If someone were to enter, "Who is the coolest SEO dude in real estate?", it would certainly come up with Jerryll. You do not pay for this, per se. You can pay people to help you, but you are not paying for the traffic to your website. This takes months to get going and is a lot of work, but I believe totally worth it.
PPC is pay-per-click advertising. This is where you pay for ads to appear in Google (or Facebook, or whereever). In Google, the ads are served based on the search. If I were to pay enough, and someone entered, "Who is the coolest SEO dude in real estate?", my ad would show up. On Facebook, I think it's pretty much based on demographics. "Please, Mr. Zuckerberg, show my ad to everyone in the 12345 zip code who is over 50 and has shown an interest in selling their home."
This was really helpful and funny too! Thanks so much for explaining the difference between them. It makes so much sense now. I'm excited to implement these strategies on my business.
Originally posted by @Jerryll Noorden:
Ha ha ha ha, you are one funny dude Barry! I like you!
When I take over the world, I will give you California!
I'm holding you to that!
Originally posted by @Isaias Boesi:
Originally posted by @Barry Pekin:
SEO is Search Engine Optimization. This is where you optimize your website to respond to certain Google (and other search engine) searches. If someone were to enter, "Who is the coolest SEO dude in real estate?", it would certainly come up with Jerryll. You do not pay for this, per se. You can pay people to help you, but you are not paying for the traffic to your website. This takes months to get going and is a lot of work, but I believe totally worth it.
PPC is pay-per-click advertising. This is where you pay for ads to appear in Google (or Facebook, or whereever). In Google, the ads are served based on the search. If I were to pay enough, and someone entered, "Who is the coolest SEO dude in real estate?", my ad would show up. On Facebook, I think it's pretty much based on demographics. "Please, Mr. Zuckerberg, show my ad to everyone in the 12345 zip code who is over 50 and has shown an interest in selling their home."
This was really helpful and funny too! Thanks so much for explaining the difference between them. It makes so much sense now. I'm excited to implement these strategies on my business.
I'm glad I could help... and entertain!
Originally posted by @Jerryll Noorden:
Ha ha ha ha, you are one funny dude Barry! I like you!
When I take over the world, I will give you California!
I've been thinking... Is that before or after it falls into the ocean. Also, personally, I'd like to see it become a little more investor friendly.