All Forum Posts by: Jerryll Noorden

wow!

I have given you factual information that what you are doing is simply wrong. Giving you an opportunity to improve.

Let me ask you this and I challenge, dare, triple chicken dare you to note anything in my post that is wrong.

I will wait for your reply.

I have given you facts of the things that everyone simply does wrong and I took my time to answer your concern educating you so you can take this information and do better, YOURSELF.

Here is what you asked:

• What’s working best for you at this budget?
• Should I stick with mailers or explore cold calling, PPC, SMS, etc.?
• What lists have been most effective for motivated sellers?
• Any lessons learned from your experience?

Q: Should you stick with mailers?

A: No, why? mailers attempt to target motivated sellers. You can't target them.

Q: What list have been most effective?

A: None. It is random. They all have a 0.02% success rate.  Why? You can not target motivated sellers.

Q: Any lessons learned from that experience?

A: Yes, you can't target motivated sellers. If those methods were targeting motivated sellers, it wouldn't take you 5000 mailers calls or texts to get one deal. The numbers do not lie. The logic doesn't lie.

Q: What is the best strategy for a $xxx budget?

A: It doesn't work that way.  there are set requirements for lead generation. It doesn't depend on what you can afford. It depends on what it costs.  You don't go to a Bugatti dealership and say, hey I have $500, how do I get the latest model? Doesn't work that way right?

Good luck man. 

Try to change the way you think/approach success.

Said it before, will say it again.

A lot of people do this:

Hey… I have 3 wives, 4 girlfriends on the side, 5 dogs, 6 jobs, I can only devote $200 every 5 months, and I have only 2 hours/month available to work on my business… how do I become successful?

Instead, you need to realize that success (or the universe, for that matter) won’t bend backward for you.

Instead of asking how to become successful based on your limitations, you need to turn it around.

First, you need to determine what it takes to become successful!? Then, use what you have to get what it takes to become successful.

If success takes 12 hours a day, $3,000/month on marketing, a solid education, knowledge of marketing, and deal-making—then that is what it takes.

The reason most people struggle is exactly this.

Understand this.

You can’t target motivated sellers. It is absolutely impossible. The reason why? Because no one—and nothing—can predict when someone becomes motivated.

Circumstance (like foreclosure) does not imply motivation. Motivation is an emotional response to a circumstance, not the circumstance itself.

To fully grasp this, you need to understand what a motivated seller actually is.

Many people think a motivated seller is anyone who wants to, needs to, or HAS to sell their house.

That is wrong.

A motivated seller has only one characteristic:

Anyone willing to sell their house below market value. The reason why does not matter.

Take someone in foreclosure.

Do they have to sell? YES.

And if they don’t sell, aren’t they going to be in trouble? YES.

Are they willing to sell below market value? NO.

They’d rather burn the house to the ground out of pure spite than sell to you at market value—let alone at a discount.

Once you understand the basics, you’ll soon realize that the ways everyone tells you to get motivated seller leads are factually, universally wrong.

Not an opinion. Just pure facts.

You can’t target them. They target you.

Doing the same thing. We should conn ect.

Marketing is all about message resonance. The right message to the right audience.

Then marketing is all about value.

Unless we know what exactly it is who you are targeting, it will be hard to help.

Short-term rentals? AirbnB, long term rentals, how large is the house,  how many rooms... your message should be extremely specific.

And do not neglect Pinterest. Pinterest is a huge one.

Once I know the answers to these questions I can give you some pointers.

Because the sheer majority of truly motivated sellers do not like agents.

They RUN!

Being licensed means you have to disclose you are an agent. That is like trying to sell a tofu burger to an animal rights activist having to disclose that the building attached to your tofu burger joint is a slaughterhouse you also own where they slaughter baby cows, and using the exact knife that slaughtered the cow to cut the tofu.

@Ashley Wilson you do not need to explain or defend yourself.

Over the years, I’ve contributed countless pages of valuable content here on BiggerPockets, breaking down in excruciating detail why over 90% of investors struggle to land deals (hint: it’s all about marketing). If I weren’t selling an SEO product, it might have been perfectly acceptable to share these golden nuggets freely. But because I genuinely believe in my strategies and share my knowledge to help others, it’s suddenly seen as having ulterior motives.

Here’s the thing: explaining yourself to critics only gives them a sense of power they don’t deserve. Think about it—some of these self-proclaimed "successful" individuals, who claim they’re too busy crushing it in real estate, somehow find the time to nitpick, bicker, and post childish rants about something that clearly provides value. It’s immature, unprofessional, and, frankly, lame. All these people that criticized, do a search on them here on BP. RARELY (if EVER) a positive post.  Most of their posts are about negativity. Always trying to find a downside on anything.

Even if, hypothetically, you posted to bring awareness to your product—so what? The content is genuinely helpful for anyone considering the topic. Where in your post did you pressure anyone to buy something? What exactly is the problem? Anyone considering a course or solution would find your insights valuable.

You don’t owe anyone an explanation. Let them cry about it if they want. Who cares?

There is a difference between, informing people of something good or bad, and just crapping and being negative.

But come on, we both know we know the difference right?

OK lets analyze this post.

I still fail to see the value in that post... not one single person genuinely interested in learning how to wholesale would find any value in that post.

Don't you agree?

Great.

Then if that is the case (and it is), why post it here? Sounds more like trying to win a popularity contest, aiming to gain votes and likes from people here that also have something against wholesaling.

But OK let me play along.

Let's fact-check this:

OP: "It’ll truly be strange to even hear people and gurus trying to make big money off it."

Do you have a CLUE how many big players still make a fortune wholesaling? You, good sir, have NO CLUE what you are talking about. 

But this post was never about value, helping others, or the truth. We all know this.

Let's see how many days we have to wait before another "wholesaling is crap" post emerges in the wholesaling group!

Do yo have any clue how many sellers we and others like me have helped that had no other way out, other than wholesaling? Till this day they still call us up thanking us for what we did for them.

Just chill! PLEASE!

 The location has nothing to do with it. It is about marketing. Targeting the right audience, with the right message. The second you are introducing metrics to change your marketing that have nothing to do with generating the leads you need, you introduce uncertainty to your systems. 

Focus on what matters, not on things that have nothing to do with what drives the desired  results.

The reason so many people struggle with wholesaling is simple: they don’t understand lead generation.

Take a moment to think about your approach. Think about what everyone else is doing.

For reasons that I can’t quite grasp, someone decided that people who want to, need to, or have to sell their houses are the ideal audience to target. These people have been labeled as "motivated sellers."

Now consider this: all the groups people are spending fortunes to target—foreclosures, absentee owners, probate leads, tax liens—what do they have in common?

They would rather keep their house than sell it.

Let that sink in. You’re paying big money to target people who explicitly want to hold on to their homes, all in the hope of convincing them to sell. Does that sound like a winning strategy to you?

It’s not. Frankly, it’s absurd.

But don’t just rely on common sense. Let’s look at the data.

How many mailers, calls, or texts do you need to send to land a single deal? 3,000? 4,000? 5,000?
That’s a 0.02% success rate—a 99.98% failure rate.

The data couldn’t be clearer: you’re targeting the wrong audience. Yet, no one seems to listen. Everyone follows these so-called "experts."

And when their methods don’t work and you turn to your favorite guru for advice, what do they tell you?
"If you’re not closing deals, it’s your fault. You’re not doing enough. Do more. Send more mailers. It’s a numbers game."

Really?

For crying out loud, in what universe is the solution to a problem: “𝗗𝗼 𝗺𝗼𝗿𝗲 𝗼𝗳 𝘄𝗵𝗮𝘁 𝗶𝘀𝗻’𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴, 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘄𝗵𝗮𝘁 𝗶𝘀𝗻’𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴, 𝘄𝗼𝗿𝗸”?!

Let’s cut through the nonsense: this isn’t about networking. It isn’t about clever "strategies."
The core problem is marketing.

Marketing 101: Target the right audience with the right message.

Here’s the truth: it doesn’t matter how much ketchup you put on a baby-cow burger—vegans won’t buy it. Wrong audience. Wrong message.

Yet, everyone is convinced that a certain circumstance —foreclosures, tax liens, probate cases— implies “motivation”.

Circumstance doesn’t imply motivation! Motivation is an emotional response to a circumstance, not the circumstance itself.

Here’s the bottom line:
You can’t target motivated sellers. They target YOU.

When people need a solution to their problem, they go to Google. You do it. I do it. They do it. It’s that simple.

If you want success, you need a strong web presence—a place where the right audience can find you when they need your services.

Think about it. Do you see Nike cold calling customers or driving for dollars? No.
But you do see their website online, right?
Hint, hint.

Stop wasting time chasing the wrong audience. Build a system that attracts the right audience. Your success depends on it.

I don't know about you all, but I for one am getting sick and tired of these "wholesaling is dead" posts.

please, dude. Contribute. 

If you think something is wrong with the way it s done, teach people how to do it right. But just hating on wholesaling in a wholesaling forum is so unbelievably pointless.