All Forum Posts by: Jerryll Noorden

Marketing is all about message resonance. The right message to the right audience.

Then marketing is all about value.

Unless we know what exactly it is who you are targeting, it will be hard to help.

Short-term rentals? AirbnB, long term rentals, how large is the house,  how many rooms... your message should be extremely specific.

And do not neglect Pinterest. Pinterest is a huge one.

Once I know the answers to these questions I can give you some pointers.

Because the sheer majority of truly motivated sellers do not like agents.

They RUN!

Being licensed means you have to disclose you are an agent. That is like trying to sell a tofu burger to an animal rights activist having to disclose that the building attached to your tofu burger joint is a slaughterhouse you also own where they slaughter baby cows, and using the exact knife that slaughtered the cow to cut the tofu.

@Ashley Wilson you do not need to explain or defend yourself.

Over the years, I’ve contributed countless pages of valuable content here on BiggerPockets, breaking down in excruciating detail why over 90% of investors struggle to land deals (hint: it’s all about marketing). If I weren’t selling an SEO product, it might have been perfectly acceptable to share these golden nuggets freely. But because I genuinely believe in my strategies and share my knowledge to help others, it’s suddenly seen as having ulterior motives.

Here’s the thing: explaining yourself to critics only gives them a sense of power they don’t deserve. Think about it—some of these self-proclaimed "successful" individuals, who claim they’re too busy crushing it in real estate, somehow find the time to nitpick, bicker, and post childish rants about something that clearly provides value. It’s immature, unprofessional, and, frankly, lame. All these people that criticized, do a search on them here on BP. RARELY (if EVER) a positive post.  Most of their posts are about negativity. Always trying to find a downside on anything.

Even if, hypothetically, you posted to bring awareness to your product—so what? The content is genuinely helpful for anyone considering the topic. Where in your post did you pressure anyone to buy something? What exactly is the problem? Anyone considering a course or solution would find your insights valuable.

You don’t owe anyone an explanation. Let them cry about it if they want. Who cares?

There is a difference between, informing people of something good or bad, and just crapping and being negative.

But come on, we both know we know the difference right?

OK lets analyze this post.

I still fail to see the value in that post... not one single person genuinely interested in learning how to wholesale would find any value in that post.

Don't you agree?

Great.

Then if that is the case (and it is), why post it here? Sounds more like trying to win a popularity contest, aiming to gain votes and likes from people here that also have something against wholesaling.

But OK let me play along.

Let's fact-check this:

OP: "It’ll truly be strange to even hear people and gurus trying to make big money off it."

Do you have a CLUE how many big players still make a fortune wholesaling? You, good sir, have NO CLUE what you are talking about. 

But this post was never about value, helping others, or the truth. We all know this.

Let's see how many days we have to wait before another "wholesaling is crap" post emerges in the wholesaling group!

Do yo have any clue how many sellers we and others like me have helped that had no other way out, other than wholesaling? Till this day they still call us up thanking us for what we did for them.

Just chill! PLEASE!

 The location has nothing to do with it. It is about marketing. Targeting the right audience, with the right message. The second you are introducing metrics to change your marketing that have nothing to do with generating the leads you need, you introduce uncertainty to your systems. 

Focus on what matters, not on things that have nothing to do with what drives the desired  results.

The reason so many people struggle with wholesaling is simple: they don’t understand lead generation.

Take a moment to think about your approach. Think about what everyone else is doing.

For reasons that I can’t quite grasp, someone decided that people who want to, need to, or have to sell their houses are the ideal audience to target. These people have been labeled as "motivated sellers."

Now consider this: all the groups people are spending fortunes to target—foreclosures, absentee owners, probate leads, tax liens—what do they have in common?

They would rather keep their house than sell it.

Let that sink in. You’re paying big money to target people who explicitly want to hold on to their homes, all in the hope of convincing them to sell. Does that sound like a winning strategy to you?

It’s not. Frankly, it’s absurd.

But don’t just rely on common sense. Let’s look at the data.

How many mailers, calls, or texts do you need to send to land a single deal? 3,000? 4,000? 5,000?
That’s a 0.02% success rate—a 99.98% failure rate.

The data couldn’t be clearer: you’re targeting the wrong audience. Yet, no one seems to listen. Everyone follows these so-called "experts."

And when their methods don’t work and you turn to your favorite guru for advice, what do they tell you?
"If you’re not closing deals, it’s your fault. You’re not doing enough. Do more. Send more mailers. It’s a numbers game."

Really?

For crying out loud, in what universe is the solution to a problem: “𝗗𝗼 𝗺𝗼𝗿𝗲 𝗼𝗳 𝘄𝗵𝗮𝘁 𝗶𝘀𝗻’𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴, 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘄𝗵𝗮𝘁 𝗶𝘀𝗻’𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴, 𝘄𝗼𝗿𝗸”?!

Let’s cut through the nonsense: this isn’t about networking. It isn’t about clever "strategies."
The core problem is marketing.

Marketing 101: Target the right audience with the right message.

Here’s the truth: it doesn’t matter how much ketchup you put on a baby-cow burger—vegans won’t buy it. Wrong audience. Wrong message.

Yet, everyone is convinced that a certain circumstance —foreclosures, tax liens, probate cases— implies “motivation”.

Circumstance doesn’t imply motivation! Motivation is an emotional response to a circumstance, not the circumstance itself.

Here’s the bottom line:
You can’t target motivated sellers. They target YOU.

When people need a solution to their problem, they go to Google. You do it. I do it. They do it. It’s that simple.

If you want success, you need a strong web presence—a place where the right audience can find you when they need your services.

Think about it. Do you see Nike cold calling customers or driving for dollars? No.
But you do see their website online, right?
Hint, hint.

Stop wasting time chasing the wrong audience. Build a system that attracts the right audience. Your success depends on it.

I don't know about you all, but I for one am getting sick and tired of these "wholesaling is dead" posts.

please, dude. Contribute. 

If you think something is wrong with the way it s done, teach people how to do it right. But just hating on wholesaling in a wholesaling forum is so unbelievably pointless.

 My thoughts exactly!

 As a wholesaler, you should provide value. Your value is, to provide sellers that don't want to list, with a way to get cash for their house and provide buyers with discounted off-market properties they can buy to make a profit on.

I am not saying it is not possible to wholesale from the MLS, but it seriously defeats the purpose.

Focus on becoming the person/company that offers the most and best value and you will succeed.

Do not terminate the contract.

My first and immediate question to them would be "WHY?!"

"You are asking me to extinguish any leverage I have and left vulnerable for anyone to steal the deal from under me". 

The fact they ask you to do this is not only a red flag for obvious reasons, but also because, they should know better how risky this is for you and if they had true good intentions they would have understood that and not offer you that option.

What you can do is tell them.. "pay me double of my expected assignment fee upfront., or in escrow and I will terminate it. If everything goes smoothly, I will pay you back all the overages of that double the escrow.

I'd be interested what they would say to that!