@Steve Morris So what you're saying is that if I get the property under contract and then sell that contract to another investor, but I don't tell the seller what I sold it for, I'm being dishonest.
But, if I get the same property under contract from the same seller for the same price, take ownership of the property, and then immediately turn around and sell it to another investor, I'm being honest.
From the seller's perspective, how is either of these situations different from the other?
You're saying that for most sellers this is their primary source of wealth. You're neglecting to mention that most sellers are going to sell through a realtor, as it should be. They've taken care of their primary source of wealth, and when it comes time to sell it, they're going to sell it the way you would expect them to. These people are not going to be dealing with wholesalers. If a wholesaler does manage to trick them to selling their house for less than they could get through other means, that wholesaler is the operating WITHOUT integrity and transparency, which is what this question was about. So, to the OP, I say Don't do that!
You're saying that the seller doesn't know the actual price. No, they do. The price they've agreed to - after they've been told they can get a lot more by going through a realtor, possibly after making a number of repairs. They know that they can go this route and they've chosen not to. Again... if the wholesaler is operating with integrity and transparency.
You're saying that the wholesaler is tying up their property with a false promise of buying. No, they're not. The promise is no less real than if a rehabber or landlord were making the same offer. All offers come with a due diligence period where they buyer can inspect the house in detail. Say they discover a major foundation problem during the inspection. If that happens, the buyer will either re-negotiate so that they can get that fixed and not go under in the process, or they will back out of the deal saying that the property did not pass inspection. Now, if a wholesaler is repeatedly getting properties under contract and backing out, or they string a person along forever in hopes they can make the deal work (when it probably can't at this point), again - no integrity and no transparency.
A realtor is a commissioned salesperson. He makes a percentage of the purchase price and negotiated up front. An investor or business owner (of any kind) is someone who is looking to make/purchase goods and services and sell them at a profit.
Any business owner or investor can act with integrity and transparency. Or they can choose not to. Wholesalers fit into that category. They are a business owner or investor, and they can choose to act with integrity and transparency, or they can choose not to.
You're confusing those who choose the ethical path with those that do not. And to be honest, I can't really blame you since there are a lot who choose the latter. Those who choose the first path are smeared with the stench of those who choose the second.
I think the difficulty is that a vast majority of people should and do sell their property through a realtor or at least go the FSBO route, and there are a lot of "wholesalers" who listen to the less-than-ethical gurus who tell them the can make fat stacks of cash just injecting themselves in the middle of the sale. Wholesalers shouldn't even be talking to these people. They should be asking the seller, "Why aren't you selling through a realtor where you can get more money?"
The OP asked how a wholesaler can act with integrity and transparency. That's what I was trying to convey.