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Prospecting Letter for Multifamily Properties
Does anyone have an example of a prospecting letter to use for direct mail marking? The target would be multifamily properties.
Do a google search on "direct mail example letter multifamily sellers" and you'll find dozens.
Side note: letters CAN work, but I've found more often knocking on the door and introducing myself yields better results. Business owners don't have time to mess with every would-be investor who just took a boot camp on how to make millions from the latest guru. Letters/post card get trashed with the other junk mail. Use them for follow ups after you've established a relationship.
Personal relationships pay off in the long run. That owner you talk to face to face may not be ready to sell today. But next year....2 years....5 years down the road he will remember you if you can get a few minutes of face time with him today, then keep a regular schedule of follow ups via cards, letters, and/or calls.
The most successful salesmen make their sale on the 6th or 7th "touch".
Happy prospecting!
Hey @Vernon Trice III, I got this one from BiggerPockets. I liked it so saved it for my company.
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Originally posted by @Vernon Trice III:
Does anyone have an example of a prospecting letter to use for direct mail marking? The target would be multifamily properties.
The best method is to call them and build a personal relationship. Make sure you know the business and the property before you call. Also make sure you have a polished professional website and email with domain name.
That being said if you want to send a letter make sure to use a real stamp, professional letter head and good quality paper. Keep the message short and to the point. Introduce yourself as an investor who is interested in their property. Offer to meet with them on site or coffee or lunch on you. Make sure all your contact info including website is in the letter head.
@Vernon Trice III While letters are much quicker to get out, good ole door to door knocking never fails. It is difficult to turn someone down quickly when you are seeing them face to face, eye to eye. Your chances of turning a face to face encounter into a transaction are much higher than direct mail marketing. Good luck.
@Vernon Trice III I use a professional letter and then add a handwritten message that says "If you don't want to lose your monthly income, we have options!" It's a great way to get owner financing conversations started. A lot of the mom and pop multi family owners rely on the monthly income from tenants but are tired of being a landlord, it creates a good opportunity for both parties if owner financing is something you're interested in.