.- Working a W2 as a firefighter, posting and consuming content- Leaving my W2 to dive deep into real estate investing and working as an agent... and still watching/posting content all while business was ok - Deleting social media apps (one have one on my phone that I use 10 minutes or less a day), diving deep into building my business and skills which have drastically increased due to pure focus and increasing my business significantly- moral of the story... focus on the things you need to do in business (dollar productive activities) and life experiences while reducing consumption will increase your success  

The big fish has local market presence from years of being in the business but no one else is doing anything on socials.

In Texas there are quite a number of people with work permits that do not have socials.

It seems there’s a common misconception largely influenced by social media, online courses, and influencers who oversimplify the process that real estate is an easy, passive way to generate income with minimal effort.

Quote from @Zara Massoud: Your new PM is correct and the old ones were wrong.The property manager must have your social security or tax ID number on file.

It's not as easy as the social media gurus preach. 

I have an applicant who's going through a rental screening process A.T.M. His girlfriend, in her early 20s, does not have SSN nor does she have an ITIN and she's unemployed so she cannot get screened. The guy is meeti...

I see their ads pop on my social media and I think there are some scare tactics. 

So simple.Email & Marketing: How are you handling outreach, automation, and social media?

Whether it's optimizing listings on OTAs, leveraging social media, running targeted ads, or using dynamic pricing tools—I'd love to hear what’s working for you.Some strategies I’ve been exploring include: Enhancing property listings with professional experience photography and compelling descriptions, leveraging Instagram and Facebook ads to attract more direct bookings, and utilizing email marketing to engage past guests.What’s been a game-changer for your vacation rental business?