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Updated about 1 month ago on . Most recent reply

Debunking the Easy Money Myth
I've noticed a growing trend among new real estate investors in my area. They tend to avoid properties that need renovations. Ironically, these are often the best opportunities to build equity and find great deals. It seems there’s a common misconception largely influenced by social media, online courses, and influencers who oversimplify the process that real estate is an easy, passive way to generate income with minimal effort.
As someone who occasionally works with these investors, I always try to emphasize the challenges that come with real estate like managing renovations, dealing with tenants, and navigating market fluctuations. With all the resources available today to research and learn about the industry, I’m surprised this “easy money” mindset persists.
To me, real estate is far from passive or simple. It requires hard work, strategy, and a willingness to take on projects others might overlook. I’m curious have others here noticed this trend with new investors? How do you approach educating people on the realities of the business?
Most Popular Reply

Quote from @Paul Stewart:
I've noticed a growing trend among new real estate investors in my area. They tend to avoid properties that need renovations. Ironically, these are often the best opportunities to build equity and find great deals. It seems there’s a common misconception largely influenced by social media, online courses, and influencers who oversimplify the process that real estate is an easy, passive way to generate income with minimal effort.
As someone who occasionally works with these investors, I always try to emphasize the challenges that come with real estate like managing renovations, dealing with tenants, and navigating market fluctuations. With all the resources available today to research and learn about the industry, I’m surprised this “easy money” mindset persists.
To me, real estate is far from passive or simple. It requires hard work, strategy, and a willingness to take on projects others might overlook. I’m curious have others here noticed this trend with new investors? How do you approach educating people on the realities of the business?
Aloha Paul, you are so spot on! I work with new investors all the time and have to get past newbie investor puberty which include Shiny Object Syndrome and the mindset that this business is Quick Money with little to no effort (thanks to Social Media). I often say "you need to get it to get it". It takes walking new investors through the process from real life lead generation to acquisition, renovation and disposition. I even try to unsell them on the business by sharing my financial losses, litigation, market shifts, permit purgatory, shady contractors, clouded title issues, paranormal activity, squatters, mold, etc. After all that some get the AHA moment that this business is not easy while others still think that its picking an apple from a tree. Over time, they get that its not easy and a lot of hard work and eventually quit.
- Joel Bongco
- [email protected]
- (808) 427-2444
