What Marketing Strategies Have Helped You Increase Occupancy Rates for Your STRs?

[Joy Daniels]

I manage short-term rentals in the Sarasota area, and I'm always looking for innovative ways to boost occupancy rates year-round.

From your experience, what marketing strategies have had the biggest impact on keeping your properties booked? Whether it's optimizing listings on OTAs, leveraging social media, running targeted ads, or using dynamic pricing tools—I'd love to hear what’s working for you.

Some strategies I’ve been exploring include: Enhancing property listings with professional experience photography and compelling descriptions, leveraging Instagram and Facebook ads to attract more direct bookings, and utilizing email marketing to engage past guests.

What’s been a game-changer for your vacation rental business? I am looking forward to your insights and suggestions!