They can get all back rent, plus possible help with utilities and 3 future months of rent.

Mainly looking to just get the conversation started on how I can utilize what I have at my disposal in the most efficient and beneficial way possible!

Tenants want free water, utilities, rent, and now you may also be subject to provide the building with free Internet.If it was such a deal and a steal; I assure you someone or some company with larger pockets would had bought it already. 

The 2017 Tax Cuts and Job act allows you to fully depreciate those assets in the first year of owning the building rather than waiting and depreciating them over their useful life.Example: Let’s say you purchased a building for $100,000, you could deduct approximately $30,000 immediately utilizing the 100% bonus depreciation rule.

Wanting to get some ideas on splitting utilities between tenants.

Are you utilizing a lender? 

Ok, not sure about DC, but in PGC, the number you see on their website is the what they will pay, and this has an assumption that the landlord is paying all utilities.

We have reason to believe that they are doing this to ALL guests in hopes of there being negative reviews and having it impact our ability to utilize it as a short term rental.

There's assistance with utilities and even phone in some areas.

You may want to reconsider direct mail altogether and start thinking about moving into digital advertising.