Materials for learning direct mail?

[Gary Dezoysa]

Hi all,

I'm curious what everyone is doing to learn how to turn out successful direct mail campaigns. Any suggestions

[Jerryll Noorden]

Originally posted by @Colby Hager:

You may want to reconsider direct mail altogether and start thinking about moving into digital advertising.  However, if you must use direct mail, there are two strategies that will give you the best results.  One is to send them something directing them to your website where, if you have done a good job, they will convert. The other is to niche down your list so much and send them a mail piece that is ultra-compelling because you know exactly who they are, why they want to sell, what their problem is, how they are feeling emotionally about their problem, and how you will solve their problem.  The issue with this direct mail option is that most people won't and can't pinpoint their target customer like that.  So what do they do?  They send out WE BUY HOUSES postcards and hope for the best lol.  When I buy houses, I look at piles of those postcards in my prospects' houses.  Why didn't they call them?

 I don't know Colby AT ALL... Never seen him before, I have no friggin idea that he is a great wholesaler... but I bet whom ever made him so smart and good looking is even BETTER LOOKING and sexy. because he is right!

ONLINE Lead gen is the way to go!