Second, put together a solid direct mail campaign (long term and consistent). 

I am going to do a campaign of offers that will go out to appx 150 properties that are on the market.  

Which should I be considering to start my marketing campaign?

The next thing I am going to do is a direct mail campaign.

Driving for dollars combined with a direct mail marketing campaign is a great way to go about it.

Occasionally, you may find a listing with errors on it, which will net you some profit, or you can do some slim margin stuff and hope to make 10k to 15k, which isn't my cup of tea.If you want to find deals, you need to find off market properties and that means finding a reliable wholesaler (which has its own set of challenges) or running your own direct marketing campaigns.

BP Experts - I've got my first motivated seller from direct mail campaign and I'm wondering if there's a way to unlock value from the situation.  

I assume when you start the CF campaign, that you could then also market it yourself and try and drive raw traffic (or better yet qualified investors) to your CF page in an effort to help move things along - but once you're doing this, I'm wondering what I need the CF platform for at that point?

Let me first say sorry if my post runs pretty long but here is how I got to where I am.I started my direct mail campaign on Tuesday night and had about 15 calls the next day.  

Property found from Probate marketing campaign .Researching high taxes lead me to find that its zoned MultifamilyBelow my very naive analysis after reading the  zoning ordinance 3 timesOptions :Is this worth spending time on ?