Direct Mail Vs Internet Marketing Vs Both

[Han Oo]

Hi BP members, I would like to ask some advice on marketing. Should I do direct mail or internet marketing or both? My market area is Hampton road area. For direct mail, I'll be focusing on Norfolk only. I have full time job and I'm in Navy. So, I have limited time due to my work commitment. I have some knowledge about internet marketing and i have some freelancers that can do website and some SEO. My goal is get small multifamily deals (duplex to fourplex) for my buy and hold portfolio. Currently, I only 1 single family rental. So, I will be mailing only to those owners. However, I am not sure what should I be start doing? What method will be better for my target area? Which method will be more cost and time effective? Which should I be considering to start my marketing campaign? Thank you in advance. V/r Han

[Adrien C.]

I would do direct mail only if you are targeting MFHs. The cost for internet marketing won't pay off for multi because your target pool is so much smaller.