emails are legal and I have them setup and running via my campaign using CallText(CT). 

I’m thinking of a basic direct mail campaign.  

If I had 90k I would start a direct mail campaign in 2 or 3 neighborhoods with $10,000.00 and then pray that I could get a deal for the remaining $80,000.00 

There are plenty of ideas on what to say on your direct mail campaign. 

With direct mail follow ups are key as the average person takes 3-5 touches before picking up the phone to respond, and it tends to work best when you send a campaign of 5-7 different pieces, 4 weeks apart from each other.

I would rather spend that 5k on a good marketing campaign.  

In fact, we are starting another campaign in S/A next week.

As I'm sure you have experienced, follow ups are VERY important when it comes to direct mail campaigns.

@Taylor L.Good to know, on internet leads I follow up 9-12 times before putting to email campaign

Other quick tidbits with direct mail is make sure you’re sending enough of it because this stuff only really works in larger batches, make sure you hit the same list multiple times in a campaign style, customize your mail as much as possible with names, addresses, area information, etc. keep your advertising copy vague if you want a higher response or very targeted/specific for lower response rate (less calls) but higher quality leads (higher probability of closing a transaction with everyone that responds).