Direct Mailing Question

[Josh Wagner]

Hey everyone!

Lately I have been conducting a lot of research about wholesaling on various websites. I figured I'd utilize BP and ask the community for advice!

I know that direct mailing is a powerful tool when wholesaling homes. My question is: When sending direct mail, what do your letters say? What information do YOU provide on the letter, and how is the overall letter organized? 

With that being said, what information should someone avoid in their letters?

All help is greatly appreciated!

As a disclosure - If this topic is already within a forum, I apologize for beating a dead horse.

[Charlie John]

@Josh Wagner Josh I wouldn't send the generic letter that's for sure. With more competition in the market, you need to stand out to the homeowner that's reading your letter. If I personally received a letter saying "I want to buy your house for cash, l call me" in handwritten font- I would not trust that person because it doesn't convey trust. 

My letters are like a typed professional letter you would get from your CPA or financial planner. They have my company letterhead, are dated, my contact info and the content. The content just states that I have an interest in their property and if they ever consider selling to think of me. It also goes on to tell them features and benefits of working with my company vs a realtor. Forexamlle,  I buy in as-is condition so they won't have to make any repairs to the property prior to selling. 

I come off as a professional contractor looking to renovate houses in the local area. I probably resemble the HGTV shows to them since everybody watches those shows. 

A guy just told me that my letter has been on their fridge for the last year and every time something comes up related to their house that frustrates them, they would point to the letter and say we need to call this guy. Well they did, and I just bought the house. 

Good luck man! Be serious about it and genuine. Almost all of the "yellow letter" templates are junk. If you want to be respected and taken seriously, stand out and look like a real local company.