I have a tenant, a young family, that I have sent a letter of non-renewal to effective April 1. 

Fortunately, I am now in a financial position, which affords me the opportunity to attempt to direct mail specific targeted area/homes, out of state heirs, divorces, etc and would like some detailed feedback and commentary about certain specific steps of the process, and not just the general process as whole.I plan on attempting to send yellow letters, professional letters, postcards, and also follow up letters to owners in my target area, and specific homes that I see when driving around that look like they would be appealing to me.

Two Real Estate Brokers from the same firm mailed letters to our properties, outside envelope addressed as "Dear Tenant".

Finally hung my license w a broker and want to send a letter to the 700+ people on my SOI list.

Using a GOOD commercial agent, he set the price at 11.5 GSI - - within 10 days, we had a bidding war and we close at the listing price.I asked for a POF and Pre-Approval letter on all bids and we supplied 2 yrs of PnL and Sched-E upon acceptance - - and we were racing to COE.Some agents are no better that a FSBO and IMO, that's what you're running into.

It's like hiring a digital bird-dog, but the method of bird-dogging is online.

Seems your copywriter is struggling with grammar;Almond media services has helped a number of different start up businesses as well as assist existing businesses (to) optimize there their digital marketing to directly increase (ing) their revenue.

There should be a good mix of the two in your Internet marketing strategy as well as other "old school" methods such as letters, REI meetings and the like.    

I require a POF and Pre-Appraisal letter to stop this shenanigan. 

I just write up an offer letter and send it with a POF.