PPC campaign Charlotte NC

[Francisco Lopez]

Hello BP! I just recently began a lead generating PPC marketing campaign here in charlotte, NC. The budget I have set for this campaign is right at $1000/month. It hasn't even been a month but I'm getting worried because I have not received much. My questions for you guys are, Is PPC a smart marketing strategy in a competitive market like Charlotte? And, is my budget at a good spot for a beginning REI trying to compete with the bigger guys in the same market? Any tips, tricks, comments, or suggestions are welcome!! Thanks!