In addition, longer responses aren't better than short sweet and to the point.

Interestingly enough in my market 10k is the sweet spot for cash buyers.

@Hayes Mercure I would keep the first letter short and sweet and then give a bit more detail in the second letter so that each time they get a follow up you provide them with a bit more information.

Sometimes it does take trying more than 2 ad dynamics to find that sweet spot.

I'd say 3000 is the sweet spot, but do what you gotta do.4.)

If you do your due diligence  on the property and the numbers make sense to get a sweet deal on it then there's absolutely no reason you shouldn't move it fast.

I'll be marketing to one list for 48 months and the other for 54 months - only because I believe that's where the sweet spot is...so there's plenty of time to try different things.At some point the cost of my time will increase to where it makes more sense to farm out the direct mail and I'll seek out a shop like yours to handle it for me..but for now I'm enjoying it and interested to see how high I can drive the rate of quality leads being generated.

We buy houses Investors - take them to lunch and offer to pay for marketing in your sweet spot that they cant do anything with the lead - not enough equity, etc.Dale Carnegie stuff, make a friend.Brian

sweet 118k wow....

Hi @Daniel OKeeffe - I'm one of those guys that talks about hitting the "sweet spot" in direct mail around the 5th to 7th mailing.